The main competitors and alternatives to Microsoft include SAP, Web Summit, Automation Anywhere and 68 others. Tracking companies like Microsoft provides a complete view of the competitive landscape within the digital advertising ecosystem.
SAP
COMPANYGerman enterprise software provider for ERP, finance, procurement and CX.
Web Summit
COMPANYGlobal technology conference organiser monetising audiences through tickets and sponsorships.
Automation Anywhere
COMPANYEnterprise software platform for robotic process automation and workflow orchestration.
GoTo
COMPANYCloud communications and remote IT management software provider.
Twilio
COMPANYCloud communications and customer engagement software for businesses.
Nintendo
COMPANYConsumer gaming company with consoles, games, subscriptions and direct commerce.
OVHcloud
COMPANYEuropean cloud infrastructure provider for compute, storage and managed services.
Semarchy
COMPANYEnterprise data platform for MDM, integration, governance and quality.
Precisely
COMPANYEnterprise software for data integrity, integration and location intelligence.
Oracle
COMPANYEnterprise cloud infrastructure and customer experience software provider.
TwelveLabs
COMPANYAPI platform for semantic search and reasoning across video.
Glean
COMPANYEnterprise AI platform for search, assistants, and workflow agents.
Adgentek
COMPANYAd server for monetising conversational AI interfaces.
netID
COMPANYEuropean identity and consent infrastructure for cross-site login and privacy.
ThoughtSpot
COMPANYEnterprise BI platform for search-led and embedded analytics.
Search, video and advertising platform ecosystem for businesses and consumers.
Pneumatic
COMPANYWorkflow automation SaaS with flat pricing and white-label partner access.
Fastly
COMPANYEdge cloud platform for delivery, compute, security, and streaming.
NVIDIA
COMPANYAccelerated computing company spanning AI software, cloud and gaming.
Audible Magic
COMPANYB2B rights management and content identification software for digital media.
Topsort
COMPANYRetail media infrastructure software for marketplaces, retailers, brands, and agencies.
MongoDB
COMPANYCloud database platform for developers, enterprises, and regulated workloads.
Kaltura
COMPANYB2B video software for enterprises, education, events and OTT.
Hewlett Packard Enterprise
COMPANYEnterprise hybrid cloud infrastructure and operations software provider.
SEGA
COMPANYJapanese games publisher and IP owner across console, mobile and anime.
LogRocket
COMPANYSession replay and product analytics for software teams.
CrewAI
COMPANYEnterprise platform for building and operating multi-agent AI workflows.
Rill
COMPANYMetrics-first BI platform for real-time dashboards and embedded analytics.
Portal26
COMPANYEnterprise software for AI governance and searchable data encryption.
Baseten
COMPANYB2B platform for AI model serving, inference and deployment.
Backblaze
COMPANYCloud object storage and backup software for businesses and consumers.
Sony
COMPANYDiversified entertainment and technology group spanning gaming, content and SaaS.
Apple
COMPANYConsumer technology platform spanning devices, services, app distribution and ads.
Qlik
COMPANYEnterprise analytics and data integration software for governed decision-making.
Mozilla
COMPANYPrivacy software and web media products under non-profit ownership.
TopCashback
COMPANYCashback and deals platform monetised through affiliate retailer partnerships.
Plotly
COMPANYEnterprise software for building and deploying interactive data applications.
Mitel
COMPANYEnterprise communications software for telephony, collaboration and contact centres.
Valve
COMPANYPC gaming platform owner and first-party game developer.
Lime
COMPANYSwedish B2B SaaS provider for CRM and customer communications.
UiPath
COMPANYEnterprise software platform for robotic and AI-driven process automation.
Sage
COMPANYBusiness software provider for accounting, ERP, HR and operations.
Salesforce
COMPANYEnterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
FullStory
COMPANYBehavioural analytics and session replay software for digital teams.
Amazon
COMPANYCommerce platform with advertising, cloud and streaming businesses.
Whatagraph
COMPANYMarketing intelligence software for cross-channel reporting and dashboards.
Palantir
COMPANYEnterprise software for operational data integration, analytics and AI deployment.
Tableau
COMPANYEnterprise analytics and business intelligence software for governed data insights.
Dell
COMPANYEnterprise infrastructure, devices, cloud subscriptions and IT services provider.
The Trade Desk
COMPANYIndependent DSP for omnichannel programmatic advertising on the open internet.
Atlassian
COMPANYEnterprise software for collaboration, workflows and team productivity.
Databricks
COMPANYEnterprise lakehouse platform for data, analytics and AI.
VDX.tv
COMPANYCross-screen video advertising platform using CPV-priced interactive campaigns.
Vizrt
COMPANYBroadcast software platform for live graphics, production and media workflows.
Collibra
COMPANYEnterprise SaaS for data governance, lineage, quality and AI control.
LivePerson
COMPANYEnterprise conversational AI software for customer service and commerce.
Ping Identity
COMPANYEnterprise identity software for SSO, MFA and access management.
CARTO
COMPANYCloud-native geospatial analytics software for enterprise data teams.
Broadcom
COMPANYSemiconductor and infrastructure software supplier for large enterprises.
StayinFront
COMPANYEnterprise retail execution and CRM software for field sales teams.
WellSaid
COMPANYB2B AI voice generation platform for production teams and developers.
Box
COMPANYEnterprise content cloud for secure collaboration, workflows, and AI.
Unifyr
COMPANYPartner ecosystem software for PRM, enablement and channel marketing.
Domo
COMPANYEnterprise SaaS platform for analytics, data integration and workflow automation.
Akamai
COMPANYEnterprise edge cloud and content delivery infrastructure provider.
Epic Games
COMPANYGame publisher, engine provider and digital games platform operator.
Vivaldi
COMPANYPrivacy-first browser and integrated consumer productivity platform.
Intuit
COMPANYFinancial, tax and marketing software platform for consumers and businesses.
Qt
COMPANYCross-platform software development and testing tools for embedded and desktop teams.
Donna
BUSINESS_UNITAI sales assistant for field teams and CRM automation.
Explore the Market
Unlock the Microsoft Ecosystem
Explore all relationships in Polaris7. See exactly how Microsoft connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
