The main competitors and alternatives to Microsoft include Adgentek, CrewAI, Semarchy and 62 others. Tracking companies like Microsoft provides a complete view of the competitive landscape within the digital advertising ecosystem.
CrewAI
COMPANYEnterprise platform for building and operating multi-agent AI workflows.
Semarchy
COMPANYEnterprise data platform for MDM, integration, governance and quality.
StayinFront
COMPANYEnterprise retail execution and CRM software for field sales teams.
Portal26
COMPANYEnterprise software for AI governance and searchable data encryption.
Vizrt
COMPANYBroadcast software platform for live graphics, production and media workflows.
MongoDB
COMPANYCloud database platform for developers, enterprises, and regulated workloads.
Plotly
COMPANYEnterprise software for building and deploying interactive data applications.
Valve
COMPANYPC gaming platform owner and first-party game developer.
OVHcloud
COMPANYEuropean cloud infrastructure provider for compute, storage and managed services.
Precisely
COMPANYEnterprise software for data integrity, integration and location intelligence.
Amazon
COMPANYCommerce platform with advertising, cloud and streaming businesses.
The Trade Desk
COMPANYIndependent DSP for omnichannel programmatic advertising on the open internet.
Mozilla
COMPANYPrivacy software and web media products under non-profit ownership.
Epic Games
COMPANYGame publisher, engine provider and digital games platform operator.
Qlik
COMPANYEnterprise analytics and data integration software platform.
Collibra
COMPANYEnterprise SaaS for data governance, lineage, quality and AI control.
Atlassian
COMPANYEnterprise software for collaboration, workflows and team productivity.
Whatagraph
COMPANYMarketing intelligence software for cross-channel reporting and dashboards.
LivePerson
COMPANYEnterprise conversational AI software for customer service and commerce.
Audible Magic
COMPANYB2B rights management and content identification software for digital media.
Oracle
COMPANYEnterprise cloud infrastructure and customer experience software provider.
TopCashback
COMPANYCashback and deals platform monetised through affiliate retailer partnerships.
Apple
COMPANYConsumer technology platform spanning devices, services, app distribution and ads.
Mars Media Group
COMPANYProgrammatic media services and SDK-based publisher monetisation provider.
Automation Anywhere
COMPANYEnterprise software platform for robotic process automation and workflow orchestration.
Glean
COMPANYEnterprise AI platform for search, assistants, and workflow agents.
Twilio
COMPANYCloud communications and customer engagement software for businesses.
Mitel
COMPANYEnterprise communications software for telephony, collaboration and contact centres.
Kaltura
COMPANYB2B video software for enterprises, education, events and OTT.
Broadcom
COMPANYSemiconductor and infrastructure software supplier for large enterprises.
Tableau
COMPANYEnterprise analytics and business intelligence software for governed data insights.
ThoughtSpot
COMPANYEnterprise BI platform for search-led and embedded analytics.
Domo
COMPANYEnterprise SaaS platform for analytics, data integration and workflow automation.
SEGA
COMPANYJapanese games publisher and IP owner across console, mobile and anime.
Dell
COMPANYEnterprise infrastructure, devices, cloud subscriptions and IT services provider.
GoTo
COMPANYCloud communications and remote IT management software provider.
Rill
COMPANYMetrics-first BI platform for real-time dashboards and embedded analytics.
Lime
COMPANYSwedish B2B SaaS provider for CRM and customer communications.
SAP
COMPANYGerman enterprise software provider for ERP, finance, procurement and CX.
Box
COMPANYEnterprise content cloud for secure collaboration, workflows, and AI.
NVIDIA
COMPANYAccelerated computing company spanning AI software, cloud and gaming.
Search, video and advertising platform ecosystem for businesses and consumers.
Intuit
COMPANYFinancial, tax and marketing software platform for consumers and businesses.
Qt
COMPANYCross-platform software development and testing tools for embedded and desktop teams.
Fastly
COMPANYEdge cloud platform for delivery, compute, security, and streaming.
Hewlett Packard Enterprise
COMPANYEnterprise hybrid cloud infrastructure and operations software provider.
Salesforce
COMPANYEnterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
Palantir
COMPANYEnterprise software for operational data integration, analytics and AI deployment.
Sony
COMPANYDiversified entertainment and technology group spanning gaming, content and SaaS.
Pneumatic
COMPANYWorkflow automation SaaS with flat pricing and white-label partner access.
VDX.tv
COMPANYCross-screen video advertising platform using CPV-priced interactive campaigns.
UiPath
COMPANYEnterprise software platform for robotic and AI-driven process automation.
Sage
COMPANYBusiness software provider for accounting, ERP, HR and operations.
Topsort
COMPANYRetail media infrastructure software for marketplaces, retailers, brands, and agencies.
Akamai
COMPANYEnterprise edge cloud and content delivery infrastructure provider.
FullStory
COMPANYBehavioural analytics and session replay software for digital teams.
Databricks
COMPANYEnterprise lakehouse platform for data, analytics and AI.
Explore the Market
Unlock the Microsoft Ecosystem
Explore all relationships in Polaris7. See exactly how Microsoft connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
