VTEX

The company operates a B2B software platform model in which it provides cloud-hosted commerce, order management and related tooling to retailers, brands and marketplaces. Value is created by enabling merchants to manage digital storefronts, marketplaces, inventory, fulfilment and customer interactions in a single environment, and by exposing a low-code/serverless layer for custom applications and integrations.

Revenue is generated primarily through recurring software fees calibrated to customer transaction scale (such as gross merchandise value and order volume), plus add-on modules that address adjacent needs like retail media monetisation and AI-driven customer service. Additional value and revenue are created through an ecosystem of apps, integrations and professional services that support implementations and custom development.

VTEX S.A. is a cloud-based commerce software provider that offers a unified platform for digital commerce, order management and related services to retailers, brands and marketplaces. Its platform supports multiple business models (B2C, B2B, marketplaces) and allows merchants to run multi-store and multi-country operations, extend functionality via a low-code/serverless layer and integrate third-party applications.

The company generates revenue primarily from software subscriptions and usage-based fees linked to customer transaction volumes and orders, complemented by retail media revenue-sharing and AI-powered customer service modules. Its customers are business merchants—typically enterprise and mid-market retailers and brands—that pay for the platform and associated services; end-consumers transact through those merchants but are not the direct customers of VTEX.