VTEX

VTEX operates a B2B SaaS model centred on digital commerce infrastructure. It sells a unified multi-tenant platform that helps merchants and retailers run online stores, marketplaces, order management, omnichannel operations, customer experience workflows, and partner integrations. The company creates value by reducing platform fragmentation for enterprise commerce teams and by extending the same commerce stack into adjacent monetisation areas such as retail media and app ecosystem distribution.

VTEX is a public commerce software company that provides a cloud-based platform for enterprises running digital commerce operations. Its core offering is an e-commerce platform used by retailers, brands, distributors, and commerce teams to manage catalogue, inventory, orders, marketplaces, and omnichannel selling across B2B and B2C environments. The company also offers customer experience tooling, storefront technology, and an app ecosystem that extends its platform.

VTEX generates revenue primarily from recurring software subscriptions and related platform usage, with an additional monetisation layer in retail media through VTEX Ads. That retail media product enables retailers to monetise on-site and omnichannel commerce traffic through sponsored listings, display, and commerce ad formats using first-party transaction data. Its paying customers are businesses rather than consumers, especially enterprise retailers, brands, and commerce operators.