Shoppable
Shoppable is a commerce infrastructure for checkout inside ads, content and off-site channels.
Shoppable operates in the AdTech Vendor segment.
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Distinction
Shoppable is not a consumer shopping marketplace or a standalone retailer. It is a B2B commerce infrastructure provider that embeds checkout and transactions into ads, content and partner-owned digital surfaces.
- Founded
- 2011
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Shoppable
Shoppable: About
Shoppable sells commerce-enablement infrastructure to businesses that want to convert media, content and off-site traffic into transactions without building the full stack themselves. Its value lies in combining product catalogue access, multi-retailer checkout, payment handling, PCI-compliant flows, attribution and storefront tooling into one integration layer. This lets customers launch shoppable ads, hosted shops, embedded buy buttons and headless commerce experiences across multiple channels.
Products & Services in Categories
Verified structural categorizations from the graph
Shoppable: Market Position
Shoppable is a US-based commerce infrastructure software company operating under the legal entity 72Lux, Inc. It provides tools that let brands, agencies, publishers, creators and platform teams embed shopping and checkout directly into ads, content, storefronts and other off-site digital environments. Its product set spans shoppable ad units, hosted storefronts, embeddable checkout, product and catalogue APIs, and a universal multi-retailer checkout layer.
The company makes money primarily from B2B software and infrastructure usage rather than from direct consumer retail. Its customers use the platform to turn media and content into transactions, capture first-party order data, and measure closed-loop performance. Shoppable appears positioned as a distributed commerce layer that connects advertising, content monetisation and checkout, with newer positioning extending this model into AI and agent-driven interfaces.
Shoppable: Frequently Asked Questions
What is Shoppable?
Shoppable is a commerce infrastructure platform that enables brands, publishers, creators and platforms to embed shopping and checkout into ads, content, storefronts and other off-site channels.
Who uses Shoppable?
Its users are mainly businesses such as brands, agencies, publishers, creators, merchants, marketplaces, developers and platform teams that want commerce-enabled media or embedded checkout.
How does Shoppable make money?
It appears to earn revenue through software licensing, usage-based infrastructure fees, API access and transaction-linked economics tied to checkout and routed commerce activity.
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