Rokt
Commerce media platform monetising checkout and post-purchase moments.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Rokt Pte Ltd
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- rokt.com
What Rokt does
Rokt operates a B2B commerce media and transaction monetisation platform. It embeds into merchant checkout, cart, payment, and post-purchase experiences, then uses proprietary decisioning and transaction data to match relevant ads, product offers, upsells, and incentives to consumers in real time. It creates value for advertisers through performance-based customer acquisition and for merchants through incremental revenue, higher basket value, and monetised transaction surfaces. The company captures value through a mix of media spend participation, outcome-based fees, and revenue share on monetised commerce experiences.
Category differentiation
Rokt is not a general DSP, publisher, or payment processor. It is a transaction-moment commerce media and monetisation platform focused on checkout, cart, payment, and post-purchase experiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rokt is a private commerce media and transaction-marketing software company that helps merchants, retailers, platforms, and advertisers monetise high-intent moments in the purchase journey. Its products span checkout advertising, post-purchase offers, in-cart upsells, thank-you page monetisation, payment-flow monetisation, and transaction-data activation. The company’s core engine, Rokt Brain and Network, uses first-party transaction signals and machine learning to decide which offers, products, or ads to show during checkout and post-purchase flows. Rokt makes money primarily through outcome-based advertising and revenue-share models tied to conversions, engagement, and incremental transaction revenue rather than pure impression delivery. Its paying customers are business users: advertisers seeking acquisition against high-intent audiences, and e-commerce merchants or platforms seeking to monetise checkout, payment, and post-purchase surfaces. The company has also grown through acquisitions, including OfferLogic and AfterSell, and has raised multiple private funding rounds at multi-billion-dollar valuation levels.
Company news briefing
Briefing updated:
Following COO Bill Barton's appointment, Rokt has expanded its real-time relevance capabilities to in-store transactions and been named a finalist for AdExchanger's 2026 AI Innovator Award in Commerce Media. The company continues to emphasise first-party data foundations and incrementality testing alongside partner Haus to address measurement challenges, while also being recognised on Fortune's Best Workplaces in Advertising & Marketing list.
Business model & monetisation
Rokt primarily monetises through outcome-based advertising fees and percentage-based participation in transaction-driven revenue. Advertisers pay for measurable outcomes such as conversions or engagement rather than impressions. Merchant-facing products monetise via a share of incremental revenue generated from checkout, in-cart, payment, and post-purchase placements. The business also has software-like platform characteristics through integrations, decisioning, identity activation, and embedded workflow tooling, but the economic core is performance and take-rate based rather than pure seat-based SaaS.
- Outcome-based advertiser spend through checkout media
- Percentage Take-Rate
- Merchant revenue share from upsell and post-purchase placements
- Percentage Take-Rate
- Embedded software and activation capabilities for merchant workflows
- Software Subscription
- Data and identity activation linked to transaction moments
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Cardlytics
Bank-integrated ad platform using transaction data for measurable commerce media.
Side-by-side comparisons
Subsidiaries & acquisitions
- mParticle
Enterprise CDP for unifying and activating first-party customer data.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Retailers can boost holiday checkout joy with relevant offers
Programmatic · Recorded impact score: 1/5
This sponsored article by Rokt discusses how retailers can enhance the holiday checkout experience by presenting relevant partner offers and rewards invitations after purchase confirmation. It emphasizes timing, restraint, and relevance, suggesting that offers should not relate directly to purchased items but rather to customer interests. Retailers are advised to measure value beyond conversion, including customer feedback and repeat purchasing, while advertisers should focus on incremental customer acquisition. The article cites Deloitte's forecast of U.S. holiday ecommerce sales of $316.1–$318.9 billion for November 2026–January 2027.
- Deloitte forecasts U.S. holiday ecommerce sales of $316.1–$318.9 billion for November 2026–January 2027.
- Rokt published sponsored content on Retail Dive on October 5, 2026.
Meet Your Customers At Their Happiest
Recorded impact score: 2/5
New featured blog post announced on Rokt's blog: 'Meet Your Customers At Their Happiest' under Rokt Announcements, dated October 5, 2026.
Fortune Media and Great Place To Work Name Rokt to 2026 Best Workplaces in Advertising & Marketing List
Recorded impact score: 2/5
Rokt has been named to the 2026 Best Workplaces in Advertising & Marketing List by Fortune Media and Great Place To Work, as announced in a press release on September 30, 2026.
Rokt And The American Heart Association Celebrate Leaders With Heart
Recorded impact score: 2/5
Rokt announced a partnership with the American Heart Association to celebrate leaders with heart, as featured in a new blog post on September 29, 2026.
AI Reshapes Commerce Checkout, but Relevance Remains Crucial
Commerce Media · Recorded impact score: 2/5
At The Drum Live, the 'To Buy or Not to Buy?' session debated the rise of commerce media and AI's role in the purchase journey. A cited WPP forecast claims commerce media surpassed TV in global ad spend in 2025. Panelists were skeptical that AI bots would own the transaction moment, emphasizing trust and relevance. Notably, The Telegraph reported a 21% increase in subscriptions at the same cost-per-acquisition through its partnership with Rokt, highlighting the effectiveness of targeted offers at the moment of purchase. The session underscored that while AI changes discovery, the final decision still hinges on human-centric factors.
- Commerce media accounted for 15.6% of global ad spend in 2025, surpassing TV's 14.6%.
- The Telegraph increased subscriptions by 21% while maintaining cost-per-acquisition via Rokt.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Solution Support Manager(Mid-Level) | Customer Success | Tokyo, Japan | |
| Customer Success Director, Customer Data Platform (CDP)(Director) | Customer Success | New York, NY, USA | |
| Enterprise Account Manager - Strategic Key Accounts(Senior) | Customer Success | Sydney, Australia | |
| Senior Customer Success Manager, Rokt Ads(Senior) | Customer Success | Sydney, Australia | |
| Senior Solutions Consultant, Customer Data Platform(Senior) | Operations | New York, NY, USA |
Explore company relationships
Questions about Rokt
What is Rokt?
Rokt is a B2B commerce media and transaction monetisation platform that helps merchants and advertisers monetise checkout and post-purchase moments.
Who uses Rokt?
Its users include advertisers, performance marketers, e-commerce merchants, retailers, marketplace operators, and data teams connecting first-party data to transaction flows.
How does Rokt make money?
It mainly earns through outcome-based advertising fees and revenue-share from offers, upsells, and monetised placements embedded in commerce journeys.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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