Rokt

Rokt operates a two‑sided e‑commerce monetisation and advertising platform. On the supply side, it integrates with merchants’ and marketplaces’ cart, checkout, payment and post‑purchase pages to present upsell, cross‑sell and third‑party product offers. On the demand side, it operates a performance media marketplace where advertisers buy access to shoppers in these transaction flows. Its machine‑learning engine optimises offer selection, pricing and bidding in real time to maximise incremental revenue and value per transaction.

Value is created for merchants by increasing average order value and generating incremental revenue from third‑party offers, while maintaining conversion rates and control over customer experience. Value is created for advertisers through outcome‑based access to high‑intent shoppers inside e‑commerce environments. Rokt captures part of the incremental value it generates as a revenue share, plus direct media fees and software subscription/commission fees for specific integrations. Acquisitions of a customer data platform and distributed commerce capabilities indicate expansion into deeper data infrastructure and product catalogue distribution within the same model.

Rokt is a United States–based e‑commerce marketing and advertising technology company focused on monetising the online transaction moment (cart, checkout and post‑purchase). Its platform uses a machine‑learning decision engine to select upsell, cross‑sell and third‑party offers within retailers’ and merchants’ transaction flows, and provides an outcome‑based media marketplace for advertisers to reach shoppers at high intent.

The company generates revenue from merchant partners and advertisers. Merchants use its upsell, cross‑sell and third‑party catalogue tools (including Shopify and other integrations) to increase incremental revenue per transaction, while advertisers pay on a performance basis for conversions or other outcomes delivered inside e‑commerce environments. Rokt positions itself as returning most created value back to partners and retaining a minority share as its fee, targeting mid‑market and enterprise e‑commerce merchants, marketplaces, payment providers, and performance‑oriented advertisers and brand marketers.