Rokt

Rokt operates a B2B commerce media and transaction monetisation platform. It embeds into merchant checkout, cart, payment, and post-purchase experiences, then uses proprietary decisioning and transaction data to match relevant ads, product offers, upsells, and incentives to consumers in real time. It creates value for advertisers through performance-based customer acquisition and for merchants through incremental revenue, higher basket value, and monetised transaction surfaces. The company captures value through a mix of media spend participation, outcome-based fees, and revenue share on monetised commerce experiences.

Rokt is a private commerce media and transaction-marketing software company that helps merchants, retailers, platforms, and advertisers monetise high-intent moments in the purchase journey. Its products span checkout advertising, post-purchase offers, in-cart upsells, thank-you page monetisation, payment-flow monetisation, and transaction-data activation. The company’s core engine, Rokt Brain and Network, uses first-party transaction signals and machine learning to decide which offers, products, or ads to show during checkout and post-purchase flows.

Rokt makes money primarily through outcome-based advertising and revenue-share models tied to conversions, engagement, and incremental transaction revenue rather than pure impression delivery. Its paying customers are business users: advertisers seeking acquisition against high-intent audiences, and e-commerce merchants or platforms seeking to monetise checkout, payment, and post-purchase surfaces. The company has also grown through acquisitions, including OfferLogic and AfterSell, and has raised multiple private funding rounds at multi-billion-dollar valuation levels.