Taboola

Taboola runs a two-sided adtech model. On one side, it integrates with publishers to power recommendations, native placements, and monetisation surfaces across the open web. On the other, it sells advertisers and agencies access to that inventory through self-serve and managed campaign tools. The company extends this model into commerce media via Connexity, affiliate monetisation via Skimlinks, creative services via Creative Shop, and publisher engagement products such as DeeperDive. Value is created by aggregating publisher supply, applying optimisation and intent data, and converting advertiser spend into measurable outcomes while sharing revenue with supply partners.

Taboola is a public adtech company that operates a large open-web advertising and content discovery platform connecting advertisers with publisher inventory. Its core business centres on performance advertising, native discovery, and publisher monetisation, with additional capabilities in commerce media, affiliate monetisation, creative tooling, and publisher AI experiences through products such as Realize, Connexity, Skimlinks, DeeperDive, and Creative Shop.

The company makes money primarily by taking a share of advertising spend flowing through its network and sharing part of that revenue with publishers. Its paying customers are advertisers, agencies, publishers, retailers, and e-commerce marketers that use its software and services to acquire traffic, drive conversions, monetise editorial content, and create new ad inventory on the open web.