Connexity
Connexity is a retail performance marketing for shoppers, retailers and commerce publishers.
Analyst Perspective
Connexity is a US-based retail performance marketing company owned by Taboola. It operates proprietary advertising and commerce technology that connects retailers and brands with high-intent shoppers across the open web, search-driven shopping environments, content placements and creator-led commerce. In parallel, it owns and operates shopping and commerce properties including Shopzilla, PriceGrabber and Become, giving it both media supply and demand-side campaign execution capabilities. The company makes money through performance-based advertising spend, primarily on a cost-per-click and outcome-driven basis, supplemented by managed campaign services and affiliate-style creator commerce commissions. Its direct customers are retailers, e-commerce advertisers, brands and commerce-oriented publishers seeking measurable customer acquisition, incremental sales and monetisation of shopping-intent traffic.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Connexity
Category Differentiation
Connexity is not a general-purpose enterprise DSP or a standalone retailer. It is a retail performance marketing and commerce monetisation business focused on outcome-driven customer acquisition across open-web, shopping and creator channels.
Connexity: About
Connexity operates a hybrid adtech and commerce media model. It acquires retailer and brand budgets by offering measurable customer acquisition against ROAS and cost-of-sale targets, then distributes product listings and commerce content across owned shopping sites, direct traffic integrations and partner publisher environments. Value is created by matching high-intent shopping demand with monetisable traffic, optimising bids and placements using retailer attribution data, and extending reach through creator and affiliate commerce programmes.
How Connexity Works & Monetises
Business model analysis and core revenue streams
Connexity monetises through performance-based advertising priced mainly on a cost-per-click basis, with budgeted campaign spend tied to ROAS or cost-of-sale targets. It also earns affiliate and commission-based revenue from creator commerce and publisher monetisation activity, and captures service revenue through analyst-led managed campaign execution and optimisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Connexity: Frequently Asked Questions
What is Connexity?
Connexity is a retail performance marketing platform owned by Taboola that connects retailers and brands with high-intent shoppers across the open web, shopping properties and creator commerce channels.
Who uses Connexity?
Retailers, e-commerce advertisers, brands, publishers and creators use Connexity to acquire customers, drive sales and monetise commerce-oriented content.
How does Connexity make money?
Connexity makes money from cost-per-click and outcome-based advertising spend, affiliate and creator commerce commissions, and managed campaign services.
Company Facts
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Official Link
- connexity.com