Consumer Cashback Rewards & Coupons · AdTech Vendor · Publisher & Media Owner
Connexity
Retail performance marketing for shoppers, retailers and commerce publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Connexity, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Market cluster / sector
- Consumer Cashback Rewards & Coupons
- Market role
- AdTech Vendor · Publisher & Media Owner
- Official website
- connexity.com
What Connexity does
Connexity operates a hybrid adtech and commerce media model. It acquires retailer and brand budgets by offering measurable customer acquisition against ROAS and cost-of-sale targets, then distributes product listings and commerce content across owned shopping sites, direct traffic integrations and partner publisher environments. Value is created by matching high-intent shopping demand with monetisable traffic, optimising bids and placements using retailer attribution data, and extending reach through creator and affiliate commerce programmes.
Category differentiation
Connexity is not a general-purpose enterprise DSP or a standalone retailer. It is a retail performance marketing and commerce monetisation business focused on outcome-driven customer acquisition across open-web, shopping and creator channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Connexity is a US-based retail performance marketing company owned by Taboola. It operates proprietary advertising and commerce technology that connects retailers and brands with high-intent shoppers across the open web, search-driven shopping environments, content placements and creator-led commerce. In parallel, it owns and operates shopping and commerce properties including Shopzilla, PriceGrabber and Become, giving it both media supply and demand-side campaign execution capabilities. The company makes money through performance-based advertising spend, primarily on a cost-per-click and outcome-driven basis, supplemented by managed campaign services and affiliate-style creator commerce commissions. Its direct customers are retailers, e-commerce advertisers, brands and commerce-oriented publishers seeking measurable customer acquisition, incremental sales and monetisation of shopping-intent traffic.
Business model & monetisation
Connexity monetises through performance-based advertising priced mainly on a cost-per-click basis, with budgeted campaign spend tied to ROAS or cost-of-sale targets. It also earns affiliate and commission-based revenue from creator commerce and publisher monetisation activity, and captures service revenue through analyst-led managed campaign execution and optimisation.
- Retail performance marketing campaigns
- Cost-per-click / outcome-based advertising spend
- Creator and affiliate commerce commissions
- Percentage take-rate
- Managed campaign execution
- Service fee
- Owned shopping property monetisation
- Advertising and commerce monetisation
Products & capabilities
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Competitors & alternatives
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SaaS for affiliate management and mobile attribution.
Self-service programmatic advertising platform for brands and agencies.
Marketing data, identity and activation platform for advertisers and agencies.
Commerce media platform for retail advertising and open internet activation.
Mobile commerce and affiliate optimisation platform for retailers and publishers.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Howl Sells Creator Business to Taboola's Connexity
M&A · Recorded impact score: 3/5
Howl, a commerce platform connecting content creators to retailers, has quietly sold its creator business division to Connexity, a commerce platform owned by Taboola. The sale took place in August, and financial details were not disclosed. Howl has faced accusations of late payments to publishers and creators, with some publishers still owed money. Connexity has reportedly paid off balances owed to creators and aims to fix payment issues. Howl is reassessing its strategy and plans to continue operating in the commerce space, exploring AI-native commerce opportunities.
- Howl sold its creator business to Connexity, a Taboola-owned commerce platform, in August.
- Financial terms of the sale were not disclosed.
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Questions about Connexity
What is Connexity?
Connexity is a retail performance marketing platform owned by Taboola that connects retailers and brands with high-intent shoppers across the open web, shopping properties and creator commerce channels.
Who uses Connexity?
Retailers, e-commerce advertisers, brands, publishers and creators use Connexity to acquire customers, drive sales and monetise commerce-oriented content.
How does Connexity make money?
Connexity makes money from cost-per-click and outcome-based advertising spend, affiliate and creator commerce commissions, and managed campaign services.
Sources & coverage
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15 publicly documented primary sources and citations linked across the market graph.
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