Nativo
Nativo is a native advertising and programmatic monetisation platform for brands and publishers.
Nativo operates in the AdTech Vendor segment.
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Distinction
This is an adtech company focused on native advertising and programmatic infrastructure, not a publisher or content studio. It should also be distinguished from pure content recommendation networks because it provides a broader stack including ad serving, SSP, curation, targeting and measurement.
- Founded
- 2010
- Headquarters
- 222 N. Pacific Coast Highway, 10th Floor, El Segundo, CA 90245
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Nativo
Nativo: About
Nativo operates an adtech platform model spanning ad serving, SSP functionality, curated buying, self-serve media activation, audience targeting, and measurement. It creates value by connecting advertiser demand with premium publisher supply, improving native ad rendering and campaign performance, and reducing waste in programmatic transactions through cleaner supply paths and proprietary audience signals.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Nativo: Market Position
Nativo is a US advertising technology company focused on native advertising, programmatic supply, self-serve campaign execution, curated marketplace buying, cookieless audience activation, and campaign measurement. Its products are built for advertisers, agencies, programmatic buyers, and digital publishers that want to run or monetise native, display, and video campaigns in formats designed to match publisher environments.
Nativo: Frequently Asked Questions
What is Nativo?
Nativo is an advertising technology company that provides native advertising, programmatic supply, self-serve campaign tools, audience activation and measurement products.
Who uses Nativo?
Its users are advertisers, agencies, in-house marketing teams, programmatic buyers and digital publishers.
How does Nativo make money?
It makes money primarily from advertising spend and marketplace economics, with additional software-style revenue from platform capabilities such as targeting, curation and measurement.
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