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Infolinks Names Chao Liao COO and General Manager

Infolinks Media appointed Chao Liao as Chief Operating Officer and General Manager, effective with a news release published June 3, 2026. Liao will lead operational strategy, client operations and integrations, revenue operations, and go-to-market execution as Infolinks scales its premium direct marketplace and omnichannel advertising business across display, video and CTV. He joins from Permutive, where he was VP of Strategy & Operations, and previously held senior revenue and strategy roles at Business Insider and earlier positions at Nativo, BuzzFeed and AOL. Infolinks CEO Bob Regular commented that Liao’s advertiser expertise and operational experience will support the company’s expansion of agency and brand relationships and its focus on transparent, performance-driven advertising solutions.

Life360 Expands Ad Reach with Nativo Acquisition

Life360 has been assembling an ad tech stack after acquiring Fantix’s advertising unit and buying publisher-focused ad platform Nativo for $120 million. Fantix supplies privacy-focused AI targeting and measurement capabilities; Life360 has used that to launch location-based targeting tied to family routines. Nativo — a native ad exchange and white-label ad server with relationships across more than 20,000 apps and sites — will handle ad delivery. Life360 executives said Nativo generated $63 million in revenue last year and the acquisition expands Life360’s potential advertising reach from roughly 16% to more than 95% of U.S. ad‑eligible adults. Justin “JC” Choi, Nativo’s founder, joined Life360 as president of Life360 Ads. Life360 reports 91.6 million global users and 50 million monthly active U.S. users and positions the effort as building a family‑safe, full‑funnel advertising platform.

Assertive Yield Earns SOC 2 Certification for Enhanced Security

Assertive Yield announced on 20 January 2026 that it has achieved SOC 2 Type II certification, validating the company’s controls for security, availability and confidentiality through independent audit. The certification signals Assertive Yield’s operational maturity and commitment to data protection for partners across the programmatic ad ecosystem, including publishers and supply- and demand-side platforms. The company lists clients such as The Daily Beast, Apartment Therapy, Nativo, Connatix and Bauer Media as users of its optimisation platform. CEO Nils Lind said the certification reinforces trust and helps partners scale with enterprise-grade safeguards. The announcement frames SOC 2 as a procurement and risk-reduction benefit for enterprise customers and programmatic monetisation workflows.