MGID

MGID runs a two-sided adtech marketplace. On the demand side, advertisers and agencies use MGID’s self-serve or managed campaign tools to buy native ad placements and content discovery traffic. On the supply side, publishers integrate MGID widgets and monetisation tools to fill inventory, recirculate content, and earn advertising revenue. MGID creates value by matching advertiser campaigns to publisher inventory, optimising performance and fill rates, and providing workflow, targeting, analytics, and creative tooling around that transaction layer.

MGID is a private advertising technology company focused on native advertising, content discovery, and publisher monetisation. It operates a two-sided platform connecting advertisers, agencies, and media buyers with digital publishers through native ad placements, content recommendation widgets, and related campaign tools. Its product set includes a self-serve advertiser platform, publisher monetisation tools, and creative automation capabilities embedded into campaign workflows.

The company makes money primarily by taking a margin or revenue share on advertiser spend, largely through CPC-based native advertising campaigns funded in advance, while sharing monetisation revenue with publishers. Its customers are business users rather than consumers: advertisers and agencies buy traffic and campaign delivery, while publishers use MGID to monetise audience attention and manage native placements.