MGID
Native advertising platform for advertisers and digital publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MGID Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 451 N Canon Drive, Suite #2, Beverly Hills, CA 90201
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- mgid.com
What MGID does
MGID runs a two-sided adtech marketplace. On the demand side, advertisers and agencies use MGID’s self-serve or managed campaign tools to buy native ad placements and content discovery traffic. On the supply side, publishers integrate MGID widgets and monetisation tools to fill inventory, recirculate content, and earn advertising revenue. MGID creates value by matching advertiser campaigns to publisher inventory, optimising performance and fill rates, and providing workflow, targeting, analytics, and creative tooling around that transaction layer.
Category differentiation
MGID is not a consumer publisher or a pure DSP; it is a native advertising and publisher monetisation platform operating between advertisers and publishers. It is closer to content discovery and native ad network competitors than to broad social ad platforms or search engines.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MGID is a private advertising technology company focused on native advertising, content discovery, and publisher monetisation. It operates a two-sided platform connecting advertisers, agencies, and media buyers with digital publishers through native ad placements, content recommendation widgets, and related campaign tools. Its product set includes a self-serve advertiser platform, publisher monetisation tools, and creative automation capabilities embedded into campaign workflows. The company makes money primarily by taking a margin or revenue share on advertiser spend, largely through CPC-based native advertising campaigns funded in advance, while sharing monetisation revenue with publishers. Its customers are business users rather than consumers: advertisers and agencies buy traffic and campaign delivery, while publishers use MGID to monetise audience attention and manage native placements.
Company news briefing
Briefing updated:
Following the leadership transition to CEO Ivan Doruda, MGID has advanced its AI-driven capabilities through the launch of the MIA assistant for smarter campaign decisions and the integration of MGID bid adapter session properties within Prebid.js 11.27.0. Building on these technological updates, the company secured a new client win with Mediaite to implement AI-powered monetisation strategies. These developments reinforce MGID's ongoing focus on proprietary generative AI tools and platform expansion.
Business model & monetisation
MGID primarily monetises through advertiser spend on its native advertising network, especially via a prepaid CPC model in its self-serve buying platform. It also captures a take-rate on media transactions by monetising publisher inventory and sharing revenue with publishers. Additional monetisation comes from campaign execution tooling and value-added platform features bundled into its advertiser and publisher products rather than separate consumer fees.
- Advertiser CPC spend on native campaigns
- Prepaid cost-per-click buying
- Publisher monetisation take-rate
- Revenue share / margin on mediated ad spend
- Self-serve campaign platform usage
- Platform-mediated ad transaction revenue
- Publisher growth and analytics tooling
- Bundled platform value-add
- Creative automation features
- Feature-led platform monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MGID Inc.
IAB vendor record: 358
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 3,042 · mgid.com
Products & market categories
Competitors & alternatives
- Dianomi
Premium native advertising marketplace for advertisers and publishers.
- Taboola
Open-web performance advertising and publisher monetisation platform.
- Invibes
Native advertising platform connecting advertisers with premium publisher inventory.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Mediaite Selects MGID to Drive Monetization Strategy
Recorded impact score: 3/5
Press release: Mediaite selects MGID to drive its monetization strategy. This is a new client win for MGID.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Affiliate Sales Manager(Mid-Level) | Sales | Remote, Miami, Florida, United States | |
| Customer Support Engineer(Mid-Level) | Technical | Remote, Kyiv, Ukraine; Warsaw | |
| Email & Lifecycle Marketing Manager(Manager) | Marketing and PR | Hybrid, Kyiv, Ukraine | |
| Publisher Acquisition Manager (Delhi/Noida)(Manager) | Publisher Business Development | Hybrid, Delhi, India; Gurugram | |
| Client Acquisition Manager (Performance Marketing)(Manager) | Sales | Remote, Berlin, Germany |
Explore company relationships
Questions about MGID
What is MGID?
MGID is a native advertising and publisher monetisation platform that connects advertisers with digital publishers through content discovery and native ad placements.
Who uses MGID?
Advertisers, agencies, media buyers, digital publishers, and website owners use MGID to buy traffic or monetise audience attention.
How does MGID make money?
MGID makes money mainly from advertiser spend on native campaigns, especially CPC-based buying, while taking a share of revenue generated across publisher inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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