Outbrain

The company operates a two‑sided advertising marketplace focused on native content recommendations across the open web. On the demand side, advertisers and agencies run campaigns through an advertiser platform and associated API, paying on a cost‑per‑click basis for traffic and conversions. On the supply side, publishers integrate feed‑like widgets and recommendation units (including a personalised Smartfeed experience) to increase user engagement and create native ad inventory. Outbrain intermediates between advertisers and publishers, using an interest graph and optimisation algorithms to match ads and content to users. Economic value is created by driving measurable performance (clicks and downstream outcomes) for advertisers and incremental yield for publishers, with Outbrain capturing a margin between advertiser CPC spend and publisher payouts, and potentially additional managed‑service and enterprise fees.

Outbrain (now renamed Teads Holding Co. at the corporate level) operates an open‑internet native advertising and content‑recommendation platform. It connects advertisers seeking performance and content distribution with a network of digital publishers, serving sponsored content and ad recommendations in feed‑like units across publisher sites. The company also provides publisher‑side technology to create personalised feeds and monetise inventory.

Revenue comes primarily from cost‑per‑click (CPC) media spend paid by advertisers using its performance marketing platform via self‑serve tools, managed services and programmatic API access. Outbrain shares a portion of this media revenue with publishers under contractual agreements, paying them monthly through a payment portal. Its paying customers are advertisers, agencies and marketing teams; publishers are supply‑side partners who receive payouts from the platform.