Outbrain

Outbrain runs a two-sided advertising platform connecting advertiser demand with publisher inventory across the open web. It creates value by packaging native, display and video placements with recommendation algorithms, bidding tools, targeting, analytics and managed optimisation services. Advertisers use self-serve software, API access or managed buying services to acquire traffic and conversions, while publishers monetise their audience through revenue-sharing arrangements.

Outbrain is a public advertising technology company that operates an open-web advertising platform for advertisers, agencies and publishers. Its core offering combines a native advertising and discovery platform, a native-first DSP, and managed performance media services. The company monetises advertiser demand across a premium publisher network and uses bidding, targeting, recommendation and optimisation technology to drive traffic, leads, conversions and broader campaign outcomes.

Its customers are primarily digital advertisers, performance marketers, programmatic buyers and agencies rather than end consumers. Revenue is generated mainly from advertiser media spend, where Outbrain captures a margin between buyer spend and publisher payouts, alongside managed service fees. The February 2025 acquisition of Teads expanded its capabilities in video and omnichannel advertising, strengthening its position in open-internet media buying and monetisation.