Outbrain
Open internet advertising platform for native, programmatic and performance media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Outbrain Inc. (Teads Holding Co.)
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- outbrain.com
What Outbrain does
Outbrain operates a two-sided advertising platform that connects advertiser demand with publisher supply across the open internet. It creates value by aggregating premium inventory, applying prediction and optimisation technology to campaign delivery, and offering buyers multiple access modes including self-service native buying, DSP-based programmatic activation and managed direct-response support. The business scales as more advertiser spend flows through its demand interfaces and more media inventory is monetised through its publisher relationships.
Category differentiation
This company is an open internet advertising technology platform, not a publisher, social network or creative agency. It is distinct from closed-platform ad managers because it monetises third-party publisher inventory across the open web.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Outbrain is a public AdTech Vendor focused on open internet advertising. Its core business combines native advertising, programmatic buying and performance media across publisher inventory, with products including a self-serve native discovery platform, a demand-side platform, a branding solution and direct-response managed offerings. The company sells to advertisers, agencies, performance marketers and enterprise media buyers that want to run conversion, engagement, brand and omnichannel campaigns outside closed platforms. The company generates revenue from advertiser spend transacted across its buying platforms and retained after payments to publishers and other supply-side costs. Its commercial model combines self-service software access, programmatic buying, managed campaign execution and negotiated media packages. Following the 2025 Teads acquisition, Outbrain’s positioning expanded from native discovery into a broader omnichannel open internet outcomes platform spanning display, video, in-app and CTV environments.
Business model & monetisation
Outbrain monetises primarily from advertiser spend flowing through its open internet advertising marketplace and buying platforms. Advertisers buy directly through self-service and managed workflows or access inventory programmatically through Outbrain DSP and external DSP integrations. Pricing mechanics include media-spend-based charges across CPC and CPM models, performance optimisation towards conversions, CPA and ROAS, and negotiated pricing for larger packages and market-specific deals. The company retains a share of media spend after paying publishers and related supply costs.
- Advertiser spend through native discovery and recommendation campaigns
- Percentage Take-Rate
- Programmatic buying through Outbrain DSP
- Pay-per-Use
- Managed direct-response campaign execution
- Service Fee
- Branding and attention-focused campaign products
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Outbrain UK Limited
IAB vendor record: 164
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Zemanta Inc.
IAB vendor record: 210
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 3,529 · outbrain.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Assertive Yield Hires Shez Iqbal and Jack Watt
Hiring · Recorded impact score: 1/5
Assertive Yield, a provider of publisher monetization technology, announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. Iqbal brings over 20 years of experience in digital media and ad tech, having held senior roles at Criteo, Sabio, Sublime, LiveIntent, and Outbrain. Watt brings 13 years of ad tech experience, including a long tenure at MinuteMedia, with expertise in ad serving infrastructure and data strategy. These hires aim to strengthen Assertive Yield's technical and commercial capabilities across the app ecosystem and European markets, supporting its global growth strategy.
- Assertive Yield hired Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA.
- Iqbal has over 20 years of experience in digital media and ad tech, previously at Criteo, Sabio, Sublime, LiveIntent, and Outbrain.
8-K Financial Filing Analysis for Outbrain (2026-08-14)
financials · Recorded impact score: 3.4/5
On August 11, 2026, Teads Holding Co. (formerly Outbrain / trading as TEAD) received a written deficiency notice from Nasdaq indicating non-compliance with Nasdaq Listing Rule 5450(a)(1), as the closing bid price of its common stock remained below the $1.00 minimum per share for 30 consecutive business days. The notice does not immediately impact the company's listing on The Nasdaq Global Select Market or its daily operations.
- Received Nasdaq deficiency notice on August 11, 2026, due to common stock closing below $1.00 for 30 consecutive business days.
- Granted an initial 180-calendar-day compliance window ending on February 8, 2027, requiring a closing bid price of at least $1.00 for 10 consecutive trading days.
Explore company relationships
Questions about Outbrain
What is Outbrain?
Outbrain is a public adtech company that provides native advertising, programmatic buying and performance media products across the open internet.
Who uses Outbrain?
Advertisers, agencies, enterprise brands, programmatic buyers, affiliates and performance marketers use Outbrain to run brand and acquisition campaigns.
How does Outbrain make money?
Outbrain earns revenue from advertiser spend transacted through its self-service, DSP and managed media products, retaining a share after paying publishers and supply costs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
Continue your research on Outbrain
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.