Affinity

Pia Frey transitions from Advisor to CMO; Affinity adds Chinese language support

The About Us page now lists Pia Frey as CMO instead of Advisor, and a Chinese (Simplified) language switcher has been added, indicating expansion into Chinese-speaking markets.

Brela: Web Brand Guide for SMEs Launched

A Winterthur-based agency has launched Brela, a web-based tool for professional brand management aimed at small and medium-sized enterprises (SMEs) and agencies. Brela centralizes brand building blocks — logos, colors, typography and wording — in a structured online handbook that can be kept up to date and shared with employees, partners and clients. Color libraries can be exported automatically as ASE files and imported into design applications such as Adobe Illustrator and Affinity. Each brand guide can be reached via its own domain and the platform supports unlimited user accounts. Agency features include centralized client project management, custom templates and a co-branding option. Hosting is in Switzerland, pricing starts at CHF 50 per month, and early users include the Regional Nature Park Schaffhausen. Published 2026-06-25.

Affinity Joins AdCP as Founding Member

Affinity, a global ad tech company, announced on June 10, 2026 that it has joined the Ad Context Protocol (AdCP) as a Founding Member. AdCP is an independent nonprofit creating an open standard for AI-powered, agentic advertising that lets autonomous agents negotiate, plan, and transact media with publisher agents. Affinity said it will contribute expertise and inventory representation for non-traditional ad surfaces—browsers, mobile and TV operating systems, app stores, launchers and search/AI answer engines—that largely sit outside programmatic auction infrastructure. Affinity’s CEO Lavin Punjabi said including these surfaces in the standard from the outset is critical to avoid leaving them behind as agentic media buying expands across the open web.