Adsyield
Ad network for publisher monetisation across web, app and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADSYIELD LTD
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adsyield.com
What Adsyield does
Adsyield operates as an intermediary in the digital advertising value chain. It aggregates publisher inventory, connects that supply to direct and programmatic demand sources, runs auction logic intended to maximise yield, and shares resulting advertising revenue with publishers. Value is created by improving inventory utilisation, increasing fill rates and CPMs, and simplifying technical access to multiple demand sources for publishers.
Category differentiation
Adsyield is not a publisher or consumer media app; it is an ad monetisation intermediary for digital inventory. It is also not a pure standalone SSP SaaS product, as the evidence points to an ad network model combining managed demand and publisher monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adsyield is a UK-based adtech company operating a monetisation-focused advertising network for digital publishers. Its platform connects publisher inventory with advertiser, agency and DSP demand, and positions itself around blending direct and programmatic demand within a single auction to improve fill rates, CPMs and publisher revenue. The company supports inventory across web, mobile app and CTV environments, with technical integrations through standards such as VAST, OpenRTB and Prebid.js. The business makes money primarily by taking a share of advertising revenue generated through its network. Its direct customers are publishers and app developers seeking monetisation, while demand-side customers include advertisers, agencies and media buyers seeking access to inventory. Functionally, it sits between publishers and buyers as both a monetisation partner and demand aggregation layer rather than a pure self-serve software vendor.
Business model & monetisation
The company monetises mainly through a revenue-share or take-rate model on advertising spend or publisher revenue flowing through its network. Commercial mechanics are performance-led, with CPM, fill rate and auction outcomes affecting revenue generation. Publisher integrations are enabled through OpenRTB, Prebid.js, VAST and related adapters, while advertiser access is sold through managed demand relationships and programmatic integrations rather than a purely transparent SaaS subscription.
- Publisher monetisation revenue share
- Percentage take-rate on advertising revenue
- Managed advertiser and agency campaigns
- Media margin or managed demand monetisation
- CTV inventory monetisation
- Programmatic and direct video sales
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adsyield Inc
IAB vendor record: 1199
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 171 · adsyield.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| AI Research Scientist(Senior) | Data, AI & Analytics | New York | |
| Machine learning engineer(Mid-Level) | Engineering & Development | Remote | |
| Robotics engineer(Mid-Level) | Engineering & Development | Remote | |
| AI Product manager(Mid-Level) | Product & Design | New York |
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Questions about Adsyield
What is Adsyield?
Adsyield is a UK adtech company operating a publisher monetisation ad network across web, app and CTV inventory.
Who uses Adsyield?
Its main users are digital publishers and app developers seeking monetisation, alongside advertisers, agencies and media buyers accessing inventory.
How does Adsyield make money?
It appears to earn mainly through a revenue share or take-rate on advertising revenue generated through its network and managed demand relationships.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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