Boldwin
Publisher-first SSP for cross-channel ad monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Boldwin LTD.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Shvil Hameretz 4, Tel Aviv-Yafo, Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- bold-win.com
What Boldwin does
Boldwin operates as an adtech infrastructure provider on the publisher side of the programmatic market. It creates value by aggregating demand access, simplifying integration, surfacing monetisation data and helping publishers improve yield across multiple digital channels. Revenue is generated mainly through transaction-based economics tied to advertising volume and publisher monetisation performance rather than a consumer revenue model.
Category differentiation
Boldwin is a publisher-side adtech company, not a consumer media brand or a demand-side buying platform. It should be distinguished from general marketing agencies and from larger SSP competitors by its publisher-first cross-channel monetisation focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Boldwin is an Israeli adtech company operating a publisher-focused supply-side platform for digital inventory monetisation. Its platform helps publishers, app developers and OTT media owners manage and optimise advertising revenue across in-app, CTV, web, native and audio channels through a unified interface with reporting, transparency and access to demand sources. The company makes money primarily by facilitating programmatic ad transactions and retaining a share of media spend or monetised revenue flowing through its platform. Its direct customers are businesses on the supply side of advertising, particularly digital publishers and monetisation teams seeking yield optimisation, operational simplicity and broader demand access rather than consumer-facing services.
Business model & monetisation
The company monetises primarily through a programmatic take-rate model. It facilitates the sale of publisher inventory, then keeps a percentage of ad spend or publisher revenue as platform margin. Based on the available evidence, Boldwin is better characterised as transaction-driven adtech than subscription-led SaaS, although implementation or service fees may exist as minor ancillary revenue streams.
- Programmatic inventory monetisation
- Percentage take-rate on ad spend or publisher revenue
- Publisher platform access and tooling
- SaaS / software subscription
- Implementation and account support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Boldwin LTD
IAB vendor record: 1151
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 259 · bold-win.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Boldwin
What is Boldwin?
Boldwin is an Israeli adtech company that runs a publisher-focused supply-side platform for monetising digital ad inventory across in-app, web, CTV, native and audio channels.
Who uses Boldwin?
Its users are business customers on the supply side of advertising, including digital publishers, app developers, OTT publishers and monetisation teams.
How does Boldwin make money?
Boldwin primarily earns revenue by taking a percentage of advertising spend or monetised publisher revenue that flows through its platform, with possible minor service or software-related fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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