Bidinfluence
SSP for publisher monetisation across web, mobile and video.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BIDINFLUENCE LTD
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- bidinfluence.com
What Bidinfluence does
Bidinfluence provides supply-side advertising infrastructure to publishers. Customers integrate the platform into their sites, apps or video properties, expose inventory to programmatic demand via real-time auctions, and use the platform’s controls and reporting to manage monetisation. The company creates value by increasing competition for impressions, improving yield and reducing monetisation complexity across multiple formats and channels.
Category differentiation
Bidinfluence is an SSP for publisher monetisation, not a demand-side platform for advertisers and not a general marketing agency. It sits on the supply side of programmatic advertising and helps media owners sell inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bidinfluence is a UK-based AdTech company operating a proprietary supply-side platform for programmatic monetisation. Its platform enables publishers, website owners, mobile app developers and video content platforms to sell ad inventory through real-time bidding, with support for OpenRTB, header bidding, analytics, inventory controls and cross-format monetisation across web, in-app and video environments. The company makes money by facilitating programmatic advertising transactions and retaining a share of publisher revenue generated through its marketplace and optimisation layer. Its customers are supply-side media owners rather than advertisers, and its value proposition centres on improving CPMs, fill rates and yield while simplifying monetisation operations through a unified platform.
Business model & monetisation
Bidinfluence uses an SSP take-rate model. Publishers integrate the platform to monetise inventory, and the company retains a percentage of advertising revenue generated through programmatic auctions and marketplace activity. Revenue is therefore transaction-linked and driven by impression volume, CPM performance, fill rate and the share of inventory routed through the platform.
- Publisher monetisation take-rate
- Percentage Take-Rate
- Programmatic video monetisation margin
- Percentage Take-Rate
- Mobile app monetisation margin
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Bidinfluence
What is Bidinfluence?
Bidinfluence is a UK-based supply-side platform that helps publishers monetise web, mobile app and video ad inventory programmatically.
Who uses Bidinfluence?
Its users are digital publishers, website owners, mobile app developers and video content platforms that need programmatic monetisation infrastructure.
How does Bidinfluence make money?
It earns revenue by taking a percentage of publisher advertising revenue generated through programmatic auctions and marketplace activity on its SSP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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