Bidinfluence
Bidinfluence is a sSP for publisher monetisation across web, mobile and video.
Analyst Perspective
Bidinfluence is a UK-based AdTech company operating a proprietary supply-side platform for programmatic monetisation. Its platform enables publishers, website owners, mobile app developers and video content platforms to sell ad inventory through real-time bidding, with support for OpenRTB, header bidding, analytics, inventory controls and cross-format monetisation across web, in-app and video environments. The company makes money by facilitating programmatic advertising transactions and retaining a share of publisher revenue generated through its marketplace and optimisation layer. Its customers are supply-side media owners rather than advertisers, and its value proposition centres on improving CPMs, fill rates and yield while simplifying monetisation operations through a unified platform.
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Key insights about Bidinfluence
Category Differentiation
Bidinfluence is an SSP for publisher monetisation, not a demand-side platform for advertisers and not a general marketing agency. It sits on the supply side of programmatic advertising and helps media owners sell inventory.
Bidinfluence: About
Bidinfluence provides supply-side advertising infrastructure to publishers. Customers integrate the platform into their sites, apps or video properties, expose inventory to programmatic demand via real-time auctions, and use the platform’s controls and reporting to manage monetisation. The company creates value by increasing competition for impressions, improving yield and reducing monetisation complexity across multiple formats and channels.
How Bidinfluence Works & Monetises
Business model analysis and core revenue streams
Bidinfluence uses an SSP take-rate model. Publishers integrate the platform to monetise inventory, and the company retains a percentage of advertising revenue generated through programmatic auctions and marketplace activity. Revenue is therefore transaction-linked and driven by impression volume, CPM performance, fill rate and the share of inventory routed through the platform.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Bidinfluence: Frequently Asked Questions
What is Bidinfluence?
Bidinfluence is a UK-based supply-side platform that helps publishers monetise web, mobile app and video ad inventory programmatically.
Who uses Bidinfluence?
Its users are digital publishers, website owners, mobile app developers and video content platforms that need programmatic monetisation infrastructure.
How does Bidinfluence make money?
It earns revenue by taking a percentage of publisher advertising revenue generated through programmatic auctions and marketplace activity on its SSP.
Company Facts
- Founded
- 2023
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- bidinfluence.com