WaardeX
SSP and yield optimisation platform for publishers and apps.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WaardeX OÜ
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Netherlands
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- waardex.com
What WaardeX does
WaardeX runs a B2B publisher monetisation model. It provides the technology layer that connects publisher inventory to programmatic demand and improves auction competition through header bidding and SSP functionality. It creates value by increasing publisher revenue performance, then captures a portion of that value through revenue share and related managed monetisation services.
Category differentiation
WaardeX is a publisher monetisation and SSP platform, not a consumer app, media owner or full-service media agency. It competes with publisher-side adtech vendors and yield management providers rather than advertiser DSPs.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WaardeX OÜ is a private adtech company that operates a supply-side platform for digital publishers and app developers. Its core product helps publishers monetise web and in-app inventory through real-time bidding, header bidding integration, inventory management and reporting. The company also provides managed yield optimisation services, combining proprietary infrastructure with account management and technical support to improve fill rates, CPMs and overall publisher revenue. The company makes money primarily by taking a share of advertising revenue transacted through its platform. Its direct customers are publishers, app developers and ad operations teams rather than end consumers. WaardeX also derives value from service-led optimisation relationships that strengthen retention and increase monetised volume on its SSP.
Business model & monetisation
WaardeX monetises primarily through a percentage share of publisher advertising revenue generated through its SSP. The company facilitates auctions between publishers and demand partners and captures take-rate economics as monetised volume grows. It also supports managed yield optimisation and technical implementation services, which are bundled into or layered onto the publisher relationship rather than presented as a pure self-serve SaaS subscription model.
- SSP transaction revenue
- Percentage of publisher ad revenue transacted through the platform
- Managed yield optimisation services
- Service-led monetisation support embedded in publisher relationships
- Technical implementation and onboarding support
- Service fee or bundled implementation support
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
WaardeX B.V.
IAB vendor record: 1592
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 109 · waardex.com
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about WaardeX
What is WaardeX?
WaardeX is a B2B adtech company that provides an SSP and managed yield optimisation services for digital publishers and app developers.
Who uses WaardeX?
Digital publishers, app developers, media owners and ad operations teams use WaardeX to monetise web and in-app inventory.
How does WaardeX make money?
WaardeX primarily earns a percentage of advertising revenue generated through its SSP and related publisher monetisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on WaardeX
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.