Maxetise
Publisher monetisation platform using header bidding and pricing optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Maxetise AB
- Entity type
- COMPANY
- Headquarters
- Regeringsgatan 29, Norrmalm, Stockholm County, 111 53, SE
- Market role
- AdTech Vendor
- Official website
- maxetise.net
What Maxetise does
Maxetise creates value by providing publishers with a programmatic monetisation layer that aggregates demand, enables real-time bidding, and improves yield through pricing optimisation. It sits between buyers and publishers, facilitating transactions and performance improvements, with revenue likely tied to spend or monetised inventory flowing through the platform.
Category differentiation
Maxetise is a publisher monetisation and header bidding platform, not a consumer media brand or a full-service agency. It should be distinguished from broader SSP incumbents by its positioning around independent publisher control and optimisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Maxetise is a Swedish adtech company operating an independent publisher monetisation platform. Its platform connects advertisers and publishers through header bidding infrastructure, supports programmatic competition for inventory, and uses machine learning to optimise pricing and yield. The company focuses on helping digital publishers, website owners, and app developers improve monetisation while retaining control over their inventory.
Business model & monetisation
The company primarily monetises through a take-rate or revenue-share model on advertising transactions facilitated through its platform, potentially supplemented by SaaS-style platform access or optimisation-related commercial terms. The available product data points to monetisation being linked to improved pricing, yield, and fill-rate performance rather than consumer fees.
- Programmatic transaction take-rate
- Percentage of ad spend or publisher revenue facilitated through the platform
- Platform access and monetisation tooling
- Software Subscription
- Performance-based optimisation fees
- Outcome-linked pricing tied to yield uplift or optimisation gains
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Maxetise AB
IAB vendor record: 1291
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 24 · maxetise.net
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Maxetise
What is Maxetise?
Maxetise is a Swedish adtech company that operates a publisher-focused programmatic monetisation platform using header bidding and pricing optimisation.
Who uses Maxetise?
Its direct users are digital publishers, website owners, app developers, and potentially advertisers participating through its platform.
How does Maxetise make money?
It most likely earns revenue through a take-rate or revenue-share on monetised advertising activity, with possible software or optimisation-related fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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