Valuad
Header bidding and AdOps platform for publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Valuad Advertising Technologies LTD
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Har Meron Street 6, Be'er Sheva, Israel
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- valuad.io
What Valuad does
Valuad operates a B2B publisher monetisation model. It supplies infrastructure that helps publishers increase auction competition and optimise yield across RTB exchanges and connected demand partners, while also offering hands-on AdOps services for onboarding, implementation and ongoing optimisation. Value is created by improving publisher revenue performance and reducing operational complexity; revenue is captured through a share of monetised media spend or uplift, and potentially through service fees for managed support.
Category differentiation
Valuad is a publisher monetisation and header bidding platform, not a consumer advertising brand or a general media agency. It is closer to an SSP and AdOps enablement vendor than to a DSP or advertiser-facing buying tool.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Valuad is an Israeli adtech company that provides a header bidding and publisher revenue optimisation platform for digital publishers and online media owners. Its core product is a lightweight, algorithmic monetisation layer that connects publisher inventory to multiple demand partners, runs real-time auctions and provides unified reporting across formats and devices. The company makes money by participating in publisher monetisation economics, most likely through a revenue share or platform take-rate linked to advertising yield, with additional managed-service revenue from dedicated AdOps support. Its direct customers are publishers and media owners that want to improve programmatic revenue without building and managing a complex header bidding stack internally.
Business model & monetisation
The primary monetisation mechanism is a publisher-facing take-rate or revenue-share model tied to programmatic ad revenue generated or improved via the platform's auctions and demand aggregation. A secondary monetisation layer likely comes from managed AdOps services, either bundled into the core commercial agreement or charged as a premium service for onboarding, implementation and ongoing inventory optimisation.
- Publisher monetisation take-rate
- Percentage Take-Rate
- Managed AdOps support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
VALUAD ADVERTISING TECHNOLOGIES LTD
IAB vendor record: 1478
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2
- Declared feature IDs
- 3
- Indexed sellers.json entries
- 85 · valuad.io
Products & market categories
Technology
Service
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Valuad
What is Valuad?
Valuad is an Israeli adtech company that offers a header bidding and publisher revenue optimisation platform, alongside managed AdOps services.
Who uses Valuad?
Its customers are digital publishers and online media owners that want to improve programmatic advertising revenue and reduce monetisation complexity.
How does Valuad make money?
It most likely earns a share of publisher advertising revenue or uplift generated through its monetisation platform, with additional income from managed AdOps services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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