Valuad

Valuad operates a B2B publisher monetisation model. It supplies infrastructure that helps publishers increase auction competition and optimise yield across RTB exchanges and connected demand partners, while also offering hands-on AdOps services for onboarding, implementation and ongoing optimisation. Value is created by improving publisher revenue performance and reducing operational complexity; revenue is captured through a share of monetised media spend or uplift, and potentially through service fees for managed support.

Valuad is an Israeli adtech company that provides a header bidding and publisher revenue optimisation platform for digital publishers and online media owners. Its core product is a lightweight, algorithmic monetisation layer that connects publisher inventory to multiple demand partners, runs real-time auctions and provides unified reporting across formats and devices.

The company makes money by participating in publisher monetisation economics, most likely through a revenue share or platform take-rate linked to advertising yield, with additional managed-service revenue from dedicated AdOps support. Its direct customers are publishers and media owners that want to improve programmatic revenue without building and managing a complex header bidding stack internally.