Adnitix

Adnitix SaaS is an Israeli AdTech software company that provides a publisher monetisation platform for digital media owners. Its product combines Prebid header bidding infrastructure, direct OpenRTB exchange connectivity, AI-driven floor price optimisation, supply-path optimisation, fraud filtering, brand-safety controls and real-time reporting. The platform is built for publisher ad operations and programmatic revenue teams managing web and mobile inventory. The company generates revenue by operating as a SaaS monetisation layer within publisher ad stacks, with commercial terms described as performance-based and tied to publisher revenue uplift rather than purely fixed software fees. Its direct customers are digital publishers and their monetisation teams, not advertisers or consumers. The core value proposition is to help publishers increase CPMs, fill rates and auction efficiency through automated yield optimisation and broader programmatic demand access.