Header Bidding & Supply Infrastructure · AdTech Vendor · Media Sales House
Xe.works
Programmatic ad management platform for publishers and ecosystem partners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- XEWORKS, UAB
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Švitrigailos g. 11K-109, LT-03228, Vilnius, Lithuania
- Company size
- <10
- Market cluster / sector
- Header Bidding & Supply Infrastructure
- Market role
- AdTech Vendor · Media Sales House
- Official website
- xe.works
What Xe.works does
The business model is B2B AdTech infrastructure. xe.works provides a proprietary programmatic platform that sits within digital advertising transaction flows, helping customers connect demand and supply partners, manage inventory and campaigns, and improve yield through analytics and optimisation. It creates value by reducing operational complexity across RTB integrations and monetisation workflows, then captures revenue through software fees and likely usage-linked commercial terms for higher-scale clients.
Category differentiation
xe.works is a B2B programmatic advertising infrastructure vendor, not a consumer app or a media publisher. It should be distinguished from full-service agencies and from large standalone SSP incumbents, although it overlaps with them functionally in parts of the stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
xe.works is a Lithuanian AdTech software company operating a programmatic ad management platform built on real-time bidding infrastructure. Its product connects publishers, ad networks, SSPs, DSPs and media buyers through a unified environment for campaign management, inventory monetisation, analytics, header bidding and server-to-server integrations. The platform also uses optimisation algorithms to improve bidding and yield outcomes. The company generates revenue primarily from B2B software access and related managed support. Its customers are businesses participating in programmatic advertising rather than end consumers, with the strongest fit for publishers and other intermediaries that need to manage supply, demand and monetisation workflows more efficiently.
Business model & monetisation
xe.works monetises via a SaaS-led model, likely using customised contracts for enterprise or mid-market clients based on platform access, integrations, traffic volume and support requirements. The presence of enterprise support and a unified ad operations platform suggests implementation and managed service fees may supplement recurring software revenue. Given its position in programmatic infrastructure, transaction- or volume-based pricing is also plausible, although not publicly disclosed in the provided material.
- Platform subscriptions for ad management software
- Software Subscription
- Managed onboarding and enterprise support
- Service Fee
- Volume- or transaction-linked platform charges
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
UAB Xeworks
IAB vendor record: 1383
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Xe.works
What is xe.works?
xe.works is a Lithuanian AdTech company providing a programmatic ad management platform built around RTB, header bidding, analytics and optimisation workflows.
Who uses xe.works?
Its users are business customers in the programmatic ecosystem, including publishers, ad networks, SSPs, DSPs and media buyers.
How does xe.works make money?
It appears to make money mainly through B2B software contracts, potentially supplemented by support services and usage- or volume-linked fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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