Axis
Axis is a programmatic SSP for publisher monetisation across web, app, CTV and DOOH.
Axis operates in the AdTech Vendor segment.
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Distinction
This Axis is a UK programmatic advertising and SSP business, not a generic consulting, analytics or software company using the same name. It is positioned on the publisher monetisation side of AdTech rather than as a DSP for advertisers.
- Founded
- Unknown
- Headquarters
- Suite 7057 128 Aldersgate Street, Barbican, London, England, EC1A 4AE
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Axis
Axis: About
Axis provides publisher monetisation infrastructure as a proprietary programmatic platform. It creates value by connecting publishers and app developers to demand sources, optimising bid dynamics and yield, and supplying reporting and traffic quality controls. Commercially, it functions as an AdTech marketplace and SSP rather than a pure software seat-licensing business, earning revenue from transaction activity on the platform.
Products & Services in Categories
Verified structural categorizations from the graph
Axis: Market Position
Axis is a UK-based AdTech company operating a proprietary programmatic marketplace and supply-side platform for publishers, app developers and ad operations teams. Its platform is designed to help supply-side customers monetise inventory across web, in-app, CTV and DOOH through direct demand integrations, yield optimisation, reporting and traffic quality controls.
The company appears to make money primarily through marketplace economics rather than fixed enterprise licensing, taking a percentage of media spend or publisher revenue and layering in usage-based charges tied to request volume. Its customers are businesses on the sell side of advertising, not end consumers, and its core value proposition is improved fill, revenue optimisation and simplified access to demand partners.
Axis: Frequently Asked Questions
What is Axis?
Axis is a UK-based programmatic advertising platform focused on publisher monetisation through an SSP and related yield optimisation tools.
Who uses Axis?
Its users are digital publishers, app developers and ad operations teams that want to monetise inventory across programmatic channels.
How does Axis make money?
Axis appears to earn revenue mainly through a percentage take-rate on monetised advertising activity, with additional usage-based charges tied to request volume.
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