Holid
Publisher monetisation platform for yield optimisation and header bidding.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Holid AB
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Olof Palmes Gatan 29, 111 22 Stockholm
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- holid.io
What Holid does
Holid provides B2B publisher monetisation infrastructure that sits between publishers and multiple demand sources. It creates value by consolidating SSP integrations, header bidding, pricing logic and reporting into a single operating layer, reducing operational complexity for publishers while aiming to increase auction pressure and revenue per mille. The business model is aligned to publisher monetisation performance, with Holid likely earning a take-rate on revenue flowing through the platform and potentially bundling support and optimisation services into the commercial relationship.
Category differentiation
Holid is a publisher monetisation and yield-management platform, not a consumer travel or holiday booking business. It competes with SSP and publisher revenue optimisation vendors rather than with media agencies or consumer apps.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Holid is a Swedish adtech company operating a publisher monetisation platform for website owners and digital media operators. Its core product aggregates multiple adtech partners into one interface and provides header bidding, pricing controls, yield optimisation and unified reporting to help publishers improve RPM and manage web inventory more efficiently across display, native and video advertising. The company makes money primarily by taking a share of advertising revenue generated through its monetisation stack, rather than relying purely on fixed software subscriptions. Its direct customers are businesses on the supply side of digital advertising, especially independent publishers, website owners and ad operations teams seeking a simpler way to manage SSP connections and improve programmatic yield.
Business model & monetisation
The company primarily uses a percentage take-rate or revenue-share model tied to publisher ad earnings generated through its monetisation stack. This is supported by product positioning around aggregating demand, improving RPM and managing publisher yield. It may also include bundled optimisation and implementation support, but the clearest commercial mechanism is a share of media revenue rather than a pure seat-based SaaS licence.
- Publisher revenue share on monetised inventory
- Percentage Take-Rate
- Platform access and monetisation tooling
- Software Subscription
- Implementation and optimisation support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Holid AB
IAB vendor record: 1177
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Holid
What is Holid?
Holid is a Swedish B2B publisher monetisation platform that helps website owners optimise advertising revenue through SSP aggregation, header bidding, pricing controls and reporting.
Who uses Holid?
Its users are digital publishers, website owners, media operators and ad operations teams that monetise web inventory through programmatic advertising.
How does Holid make money?
It appears to earn mainly through a revenue-share or take-rate on publisher advertising revenue, with possible additional income from platform access and optimisation support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on Holid
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.