Holid

Holid provides B2B publisher monetisation infrastructure that sits between publishers and multiple demand sources. It creates value by consolidating SSP integrations, header bidding, pricing logic and reporting into a single operating layer, reducing operational complexity for publishers while aiming to increase auction pressure and revenue per mille. The business model is aligned to publisher monetisation performance, with Holid likely earning a take-rate on revenue flowing through the platform and potentially bundling support and optimisation services into the commercial relationship.

Holid is a Swedish adtech company operating a publisher monetisation platform for website owners and digital media operators. Its core product aggregates multiple adtech partners into one interface and provides header bidding, pricing controls, yield optimisation and unified reporting to help publishers improve RPM and manage web inventory more efficiently across display, native and video advertising.

The company appears to make money primarily by taking a share of advertising revenue generated through its monetisation stack, rather than relying purely on fixed software subscriptions. Its direct customers are businesses on the supply side of digital advertising, especially independent publishers, website owners and ad operations teams seeking a simpler way to manage SSP connections and improve programmatic yield.