Tappx
Tappx is a programmatic monetisation and advertising platform for app, web and CTV.
Tappx operates in the AdTech Vendor segment.
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Distinction
Tappx is a programmatic advertising and monetisation company, not a consumer app or telecom operator. It should be distinguished from larger standalone SSPs and DSPs by its focus on app, web and CTV monetisation plus advertiser solutions within the same platform set.
- Founded
- 2013
- Headquarters
- Spain
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-20
Key insights about Tappx
Subsidiaries
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Competitors
Key competitors include LifeStreet, Meta.
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Acquisitions
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Tappx: About
Tappx runs a two-sided adtech model. On the supply side, it provides a self-serve monetisation platform that helps app developers, web publishers and CTV media owners increase yield and fill through programmatic demand and proprietary parallel bidding. On the demand side, it sells access to inventory for advertisers and agencies running brand and performance campaigns. Value is created by aggregating inventory, connecting demand, improving auction outcomes, and operating across multiple digital channels from a unified platform.
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Tappx: Market Position
Tappx is a Spanish adtech company focused on programmatic advertising across mobile apps, web and CTV/OTT. Its core business spans two sides of the market: a self-serve monetisation platform for developers and publishers, and advertising solutions for advertisers and agencies seeking premium inventory for brand and performance campaigns. The company generates revenue by helping supply partners monetise inventory and by managing advertiser spend across programmatic campaigns.
Tappx: Frequently Asked Questions
What is Tappx?
Tappx is a private adtech company that provides programmatic monetisation tools for publishers and buying solutions for advertisers across app, web and CTV inventory.
Who uses Tappx?
Its users are app developers, publishers, CTV media owners, advertisers, performance marketers and media agencies.
How does Tappx make money?
It mainly earns revenue from programmatic ad transactions, including publisher-side take-rates and advertiser-side media buying margins or performance-based fees.
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