Tappx
Programmatic monetisation and advertising platform for app, web and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Spain
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- tappx.com
What Tappx does
Tappx runs a two-sided adtech model. On the supply side, it provides a self-serve monetisation platform that helps app developers, web publishers and CTV media owners increase yield and fill through programmatic demand and proprietary parallel bidding. On the demand side, it sells access to inventory for advertisers and agencies running brand and performance campaigns. Value is created by aggregating inventory, connecting demand, improving auction outcomes, and operating across multiple digital channels from a unified platform.
Category differentiation
Tappx is a programmatic advertising and monetisation company, not a consumer app or telecom operator. It should be distinguished from larger standalone SSPs and DSPs by its focus on app, web and CTV monetisation plus advertiser solutions within the same platform set.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tappx is a Spanish adtech company focused on programmatic advertising across mobile apps, web and CTV/OTT. Its core business spans two sides of the market: a self-serve monetisation platform for developers and publishers, and advertising solutions for advertisers and agencies seeking premium inventory for brand and performance campaigns. The company generates revenue by helping supply partners monetise inventory and by managing advertiser spend across programmatic campaigns.
Company news briefing
Briefing updated:
Following five consecutive years of growth, Tappx continues to prioritise regulatory compliance and transparency. Industry disclosures through late August 2026 reaffirm the company's active status within the IAB Transparency & Consent Framework (TCF 980). By maintaining standardised declarations for data processing and retention, as noted in updates from ATS London and various industry registries, Tappx reinforces its operational stability within the evolving global advertising ecosystem.
Business model & monetisation
Tappx monetises primarily through programmatic transaction economics rather than end-user fees. For publisher monetisation, it earns a take-rate or revenue share on ad spend cleared through its SSP-style platform. For advertisers, it earns margin or spend-based fees on programmatic media buying, with some campaigns priced on performance outcomes such as CPA or CPI and others on CPM. The self-serve positioning suggests low-friction onboarding, with revenue driven mainly by monetised ad inventory and managed campaign spend.
- Publisher monetisation take-rate
- Percentage of programmatic revenue cleared through supply platform
- Advertiser media buying margin
- Margin or fee on brand and performance campaign spend
- Performance-based campaign pricing
- CPA/CPI or result-based charging for specific advertiser campaigns
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
: Tappx
IAB vendor record: 628
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 495 · tappx.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Building Advertiser Analytics in a Post-Identifier World
Privacy / Consent (IAB TCF vendor registry) · Recorded impact score: 2/5
An ExchangeWire blog post (published 2026-08-27) that lists hundreds of advertising vendors registered in an IAB TCF vendor/consent registry and details each vendor's declared consent purposes, legitimate-interest uses, special purposes, features, categories of data collected, data retention periods and consent/ cookie expiry/tracking methods. The page functions as a vendor transparency/consent directory tied to IAB TCF, showing how many AdTech/MarTech companies classify their data use and retention in a world moving away from device identifiers. It is primarily a technical/reference resource for advertiser analytics, privacy compliance and vendor inventory auditing.
- Article published on 2026-08-27.
- Page lists vendors who are part of the IAB TCF 1013 registry and shows each vendor's consent purposes, special purposes, features, categories of data and retention periods.
ATS London 2026 — Speakers & Vendor Consent List
Consent Management Platform (Privacy) · Recorded impact score: 2/5
ExchangeWire’s ATS London 2026 “Meet the Speakers” page functions as a CMP-style vendor transparency and consent registry tied to the ATS London 2026 event, with page timestamps shown on 2026-08-19, 2026-08-24 and metadata dated 2026-08-26. It enumerates dozens/hundreds of adtech, martech, measurement and publisher vendors (examples include Adobe Advertising Cloud, Amazon Ads, Google Advertising Products, Microsoft Advertising, Criteo, DoubleVerify, Index Exchange, 33Across, LiveRamp, PubMatic, Magnite and Xandr) and publishes, per vendor, declared legal bases (Consent or Legitimate Interest), permitted purposes (e.g., measure advertising performance, create profiles for personalised advertising), special purposes/features, categories of personal data processed (IP addresses, device identifiers, geolocation), tracking methods (e.g., “Cookies only” or “Cookies and others”), consent expiry and explicit data retention durations. Vendors participating in IAB TCF 980 are identified; the content is a granular vendor/cookie/consent reference rather than a narrative speaker article.
- ExchangeWire published a vendor consent/transparency page for ATS London 2026 with timestamps 2026-08-19, 2026-08-24 and metadata dated 2026-08-26.
- The page is presented as a CMP-style vendor registry labelled with IAB TCF 980 and serves as a granular consent/vendor disclosure.
Apple Overhauls App-Tracking Consent; France Court Blocks Ban
Privacy · Recorded impact score: 2/5
The ExchangeWire page (published 2026-08-18) contains a long vendor / IAB TCF listing showing dozens of adtech vendors and their declared purposes, data categories, tracking methods, consent expiries and data-retention periods. The document lists vendors that are part of the IAB TCF 980 and provides per-vendor entries such as Purposes (Consent), Special Purposes, Features, Categories of data, Data Retention Period and Your Consent (consent expiry and tracking method). The page is presented under a digest headline referencing Apple and a French court decision, but the fetched content here is the vendor consent/TCF vendor breakdown rather than the article narrative.
- The page lists vendors who are part of the IAB TCF 980.
- Per-vendor entries include Purposes (Consent), Special Purposes, Features, Categories of data, Data Retention Period and Your Consent.
The Stack: AI Fuels Business
Privacy / Consent · Recorded impact score: 2/5
ExchangeWire published a machine-readable IAB TCF vendor disclosure registry shown in an article titled "The Stack: The Great Digital Rewiring" (page HTML metadata timestamp 2026-08-07T08:14:16+00:00; article published 2026-08-14 at https://www.exchangewire.com/blog/2026/08/14/the-stack-the-great-digital-rewiring/). The page reproduces TCF (TCF 980) vendor entries for dozens of AdTech and MarTech companies, each entry enumerating declared legal bases (Consent and Legitimate Interest), Purposes (e.g., personalised advertising, measurement), Special Purposes and Features (e.g., fraud prevention, device identification), Categories of personal data processed (IP, device identifiers, geolocation, etc.), Data Retention Periods, and consent/cookie metadata (tracking method, consent expiry). The document functions as a comprehensive, industry-facing registry of participating vendors and their self-declared processing activities for privacy and compliance reference.
- ExchangeWire published the vendor disclosure registry with page metadata timestamp 2026-08-07T08:14:16+00:00 and an article dated 2026-08-14 at https://www.exchangewire.com/blog/2026/08/14/the-stack-the-great-digital-rewiring/.
- The page reproduces IAB TCF vendor disclosures (TCF 980) covering many AdTech and MarTech companies and their declared processing activities.
Human Craft, Chaos, and Creativity — Agency Value Shift
Consent Management & TCF Vendor Registry · Recorded impact score: 2/5
The webpage (published 2026-08-06) includes an IAB TCF vendor registry embedded in an article titled 'Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift.' It enumerates dozens of adtech, martech, publisher and data vendors with their declared IAB TCF purposes (consent and/or legitimate interest), special purposes, features, categories of data collected, data retention periods, and consent/tracking details (e.g., 'Cookies only'). The content functions as a detailed consent/TCF vendor listing showing how many vendors describe purposes such as personalised advertising, measurement, device identification, fraud prevention and audience understanding, plus retention and consent expiry values.
- The page includes a vendor list tied to the IAB TCF (Transparency & Consent Framework) showing each vendor's declared Purposes, Special Purposes, Features and Data Retention Periods.
- Publication / historical event date provided in metadata: 2026-08-06.
Explore company relationships
Questions about Tappx
What is Tappx?
Tappx is a private adtech company that provides programmatic monetisation tools for publishers and buying solutions for advertisers across app, web and CTV inventory.
Who uses Tappx?
Its users are app developers, publishers, CTV media owners, advertisers, performance marketers and media agencies.
How does Tappx make money?
It mainly earns revenue from programmatic ad transactions, including publisher-side take-rates and advertiser-side media buying margins or performance-based fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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