MonetriX
In-app SSP for mobile app monetisation and yield optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Monetrix INC
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- monetrix.ai
What MonetriX does
MonetriX provides supply-side advertising infrastructure for mobile app publishers. It aggregates publisher inventory, connects that supply to multiple DSPs and advertisers, runs auctions, and uses optimisation logic to improve yield. Value is created by increasing publisher monetisation performance while simplifying access to demand partners and monetisation controls.
Category differentiation
MonetriX is a mobile app monetisation and supply-side AdTech platform, not a demand-side platform or media agency. It is distinct from general AI companies because its AI is applied to auction and yield optimisation inside ad monetisation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Monetrix INC, trading as MonetriX, is a private AdTech vendor focused on mobile app monetisation. The company operates an in-app programmatic marketplace that connects publisher inventory to advertising demand through header bidding, real-time bidding infrastructure, and machine-learning-driven yield optimisation. Its product is built for mobile app publishers and developers that want to maximise fill rates and eCPM, while also giving advertisers and DSPs access to in-app inventory. The company generates revenue from programmatic advertising transactions flowing through its platform rather than from fixed SaaS subscription fees. It integrates into publisher environments via SDK, API, and server-to-server connections, positioning itself as supply-side monetisation infrastructure. MonetriX also maintains privacy ecosystem relevance through its approved IAB Europe TCF vendor status.
Business model & monetisation
MonetriX monetises through a percentage take-rate on programmatic advertising spend or publisher revenue transacted through its marketplace. Revenue scales with impression volume, auction activity, and yield performance delivered through its SSP and header-bidding infrastructure. Adoption is driven by SDK, API, and server-to-server integrations that embed the platform into publisher monetisation stacks and create recurring transaction-based revenue.
- Programmatic transaction take-rate on in-app inventory
- Percentage Take-Rate
- Publisher monetisation revenue share via SSP and header-bidding activity
- Percentage Take-Rate
- Potential custom integration or support work
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Monetrix Inc
IAB vendor record: 1576
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 10
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 137 · monetrix.ai
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about MonetriX
What is MonetriX?
MonetriX is an in-app programmatic monetisation platform that helps mobile app publishers sell inventory through SSP, header-bidding, and yield optimisation infrastructure.
Who uses MonetriX?
Mobile app developers, app publishers, advertisers, and DSPs use MonetriX to access or monetise in-app advertising inventory.
How does MonetriX make money?
MonetriX makes money by taking a share of advertising transactions and publisher revenue that flow through its marketplace and monetisation stack.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
Continue your research on MonetriX
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.