ADMAX
Mobile header-bidding platform for app publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- France
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- admaxmedia.io
What ADMAX does
ADMAX operates a B2B AdTech infrastructure model for publisher monetisation. Publishers integrate its SDK into iOS and Android apps, route ad requests through its unified auction, and gain access to multiple demand partners through one technical integration. ADMAX creates value by aggregating demand, reducing mediation complexity and improving yield, then captures a share of the advertising revenue transacted through the platform.
Category differentiation
ADMAX is a publisher-side mobile monetisation and header-bidding platform, not a consumer app or a full-service media agency. It is closer to an SSP and header-bidding infrastructure provider than to a DSP buying tool.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ADMAX is a French AdTech company focused on helping mobile apps and digital publishers monetise in-app advertising inventory. Its core product is a mobile header-bidding and unified auction platform that connects publishers to multiple SSPs and bidders through a single SDK, replacing waterfall mediation with a demand-agnostic auction designed to improve yield per impression. The company makes money through a programmatic take-rate or revenue-share model tied to ad spend or monetised impressions flowing through its infrastructure. Its direct customers are mobile app developers and digital publishers that want to increase advertising revenue from in-app inventory without managing multiple demand integrations separately.
Business model & monetisation
ADMAX uses an SSP-style monetisation model centred on programmatic revenue share. After publishers integrate the SDK, ADMAX monetises the advertising inventory routed through its auction by taking a percentage of media spend, bid value or publisher revenue generated across connected demand sources. The evidence supports transaction-linked monetisation rather than a pure fixed-fee SaaS model.
- Publisher monetisation take-rate on programmatic transactions
- Percentage Take-Rate
- Platform access and technical integration
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADMAX
IAB vendor record: 1094
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ADMAX
What is ADMAX?
ADMAX is a mobile app monetisation platform that uses header bidding and unified auctions to help publishers increase in-app advertising revenue.
Who uses ADMAX?
Its users are mobile app developers and digital publishers that want to monetise in-app inventory through programmatic demand sources.
How does ADMAX make money?
ADMAX appears to earn mainly through a revenue-share or take-rate model on advertising revenue processed through its monetisation platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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