ADMAX

APAC Round-Up: Singtel Picks Up Amobee For $321 Million; Komli Acquires Admax; Innity Launches Ad Net Offering; Emerge Digital Releases Localised Premium Publisher Optimisation Solution - ExchangeWire.com

APAC Round-Up highlights a series of deals and product launches in Asia-Pacific digital advertising. SingTel agreed to acquire Amobee for $321 million to scale its mobile advertising business; Amobee had previously raised about $54 million from backers including Accel, Sequoia, Globespan, Vodafone, Cisco, Motorola, Telefonica and Amdocs. SingTel serves 434 million mobile customers across 25 countries. Komli Media announced it would acquire Admax Network, SEA’s largest digital media network, extending reach to over 90 million monthly unique users across six SEA markets and a 4,600-strong publisher network. Innity launched EnRoll, a video ad network featuring Pre-Roll and Mid-Stream formats such as Strip, VidStrip, Side-Step and Appeel, using CPV/CPE targeting. Ventures in Digital Media (ViDM) unveiled Emerge Digital, Asia Pacific’s first independent ad tech and data-management provider for premium publishers, launching Yield Connect SSP and appointing Angus McDonald as Managing Director.

Euro Round-Up: Adfonic Releases New SDK; Evidon & TagMan's Privacy Partnership; MEF's Mobile Privacy; Tremor Video Launches VideoHub In UK; Maxifier Launches ADMAX - ExchangeWire.com

Euro Round-Up covers several AdTech developments: Adfonic released SDK Version 2.0 for iOS and Android, MRAID-compliant, with UDID replacement support (OpenUDID, ODIN-1) and Google AdMob mediation. Evidon and TagMan announced a partnership to deliver a privacy and compliance tool inside TagMan's TMS, including Evidon's privacy layer and vendor consent for ePrivacy compliance. MEF launched the Privacy in Mobile Applications Initiative with a working group including Impact Mobile, InMobi, mBlox, SNR Denton and Vodafone, to standardize privacy policy communication and best practices. Tremor Video launched VideoHub in the UK (US availability now) as a real-time analytics platform, with Nielsen GRP data integration for measurement. Maxifier released the ADMAX platform with an economic router to optimize inventory and CPA, with reported uplift in eCPM (98%) and eCPA reduction (40%).

Amazon Talking With ATDs; Komli Buys Asian Ad Network; Pub Networks (SSPs?) To Sell Thru AdX

The AdExchanger daily news roundup for March 2, 2012 highlights several key moves in the ad tech ecosystem. Komli announces the acquisition of Singapore-based Admax, expanding its Southeast Asia reach with a publisher network of over 4,000 sites. Google updates its Ad Exchange policy to allow publisher networks to participate even if they own or operate only a few sites, potentially enabling disintermediation, with PubMatic and Rubicon Project eyed as possible beneficiaries. Cape Air is leveraging Google ITA Software technology to power its online reservations, prompting industry debate about margins and competition following Google’s ITA acquisition. Amazon explores retargeting inventory for agency trading desks, raising questions about data access and privacy. RadiumOne launches Via.me, a mobile app to publish across social profiles, signaling continued emphasis on app-install and social-signal-based advertising.