ADMAX

The company operates a programmatic monetisation and mediation platform for mobile apps and websites. It provides proprietary mobile SDKs and header-bidding technology (client-side, server-side, and in-app bidding) that connect publisher inventory to multiple demand sources in a unified auction. Value is created by increasing fill rates and effective CPMs through competitive bidding and by supplying analytics on revenue performance and bid dynamics. The model is infrastructure-style adtech focused on the sell side, similar to app monetisation and publisher yield platforms.

admaxmedia.io is a France-based advertising technology company providing a monetisation platform for mobile applications and web publishers. It offers proprietary iOS and Android SDKs and header-bidding infrastructure that aggregate multiple demand sources to optimise auctions for publisher ad inventory.

The company creates value by helping app and website publishers increase programmatic advertising revenue and manage yield. Revenue is most likely generated via revenue-share or take-rate on mediated ad spend, and possibly integration or service fees. Customers are mobile app developers and digital publishers seeking to maximise ad revenue from their inventory.