Copper6

Copper6 operates a B2B publisher monetisation model. It provides proprietary supply-side and mediation technology that helps publishers connect inventory to demand sources, increase bidding competition and improve yield at the placement level. Alongside the platform, it offers managed consulting and ad operations support for broader monetisation strategy and implementation. Value is created by improving publisher revenue performance while reducing integration and optimisation complexity.

Copper6 is an Israel-based adtech company focused on publisher monetisation. Its core offering is a web-focused supply-side platform and mediation layer that routes programmatic demand to publisher ad placements, with Prebid and header bidding support designed to increase auction competition and yield. The company also provides consulting and managed monetisation support for publishers and digital media owners.

The business makes money through a mix of adtech take-rates on monetised inventory and service fees for hands-on monetisation support. Its paying customers are publishers, website owners and digital media companies seeking to improve advertising revenue from web inventory rather than advertisers buying media.