Seedtag

Seedtag operates as an advertising technology and media platform built around contextual targeting. On the buy side, it offers advertisers and agencies access to display, video and CTV inventory that is targeted using its AI engine, which analyses text, images, metadata and video to infer interest, emotion and intent without relying on user identifiers. On the supply side, it aggregates and manages monetisation for a network of premium publishers and, via its Beachfront acquisition, CTV and streaming publishers through a sell‑side ad platform.

Value is created by improving the relevance and performance of ad placements while aligning with privacy regulations and the deprecation of third‑party cookies. For advertisers, this means higher attention and brand‑safe placements; for publishers and CTV platforms, it means improved fill rates, yields and direct demand. Seedtag deepens relationships with larger clients through managed service, creative studio support and integrated measurement partnerships, positioning itself as both a media and technology partner rather than pure software vendor.

Seedtag is a Spain‑headquartered contextual advertising technology company focused on display, online video and connected TV (CTV). It uses a proprietary AI engine to analyse page content, images and video to place in‑content ad formats (in‑image, in‑video, in‑screen, in‑article) across a network of premium publishers, and has expanded into CTV through its acquisition of a convergent TV sell‑side platform.

The company primarily serves advertisers and media agencies that want privacy‑first, cookie‑free targeting, as well as publishers and CTV/streaming media owners seeking monetisation. Revenue comes from selling media and ad‑serving across open web and CTV inventory, taking a margin or take‑rate on programmatic transactions, and charging campaign, platform and creative/studio fees, with revenue‑share arrangements for publishers.