RTB House
RTB House is a deep-learning DSP for performance advertising and retargeting.
Analyst Perspective
RTB House is a Polish advertising technology company focused on programmatic media buying for performance and branding campaigns. Its core business is a proprietary demand-side platform that uses deep learning models to buy, target and optimise display, video and commerce-oriented advertising across web and in-app inventory. The company sells primarily to advertisers, e-commerce brands, app marketers and agencies, and it also offers a self-service platform through rtb.com for smaller brands and agencies that want direct campaign control.
Analyst Signal Briefing
Updated: 2 Jul 2026RTB House, a Cinven portfolio company, has expanded its market reach by launching a self-service programmatic platform for SMEs, utilising deep learning to automate campaign management. This expansion is underpinned by the achievement of global ISO/IEC 27001 certification, formalising the firm's information security standards. Strategically, the company is integrating large language models to enhance real-time targeting whilst advocating for collaborative AI regulatory frameworks through its subsidiary, PrimeAudience. These developments signal a focus on democratising programmatic access and scaling proprietary AI capabilities within a privacy-preserving environment.
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Key insights about RTB House
Subsidiaries
RTB House operates a network including Adlook.
Competitors
Key competitors include Seedtag, Google.
Similar Companies
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Acquisitions
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Category Differentiation
RTB House is an independent AdTech vendor and DSP, not a publisher, agency holding group or consumer media platform. It should also not be confused with a generic real-time bidding concept or infrastructure layer.
RTB House: About
RTB House creates value by helping advertisers improve conversion, return on ad spend and audience quality through automated programmatic buying and personalised creative optimisation. It monetises this through managed-service campaign spend, performance-linked media fees and a self-service buying layer for e-commerce advertisers, combining software, optimisation and media execution within one commercial model.
How RTB House Works & Monetises
Business model analysis and core revenue streams
RTB House monetises mainly through programmatic media buying fees and performance-based pricing tied to outcomes such as conversions, completed views and viewable impressions. Revenue appears to come from a mix of managed-service media margin, campaign fees linked to CPM or CPA-style structures, and a self-service software-like usage model via rtb.com for e-commerce advertisers and agencies.
Revenue Channels
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Products & Services in Categories
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RTB House: Key Subsidiaries & Acquisitions
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AI-powered DSP for open web, in-app and CTV buying.
RTB House: Key Competitors & Alternatives
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Contextual adtech platform for open web, video and CTV.
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Search, video and advertising platform ecosystem for businesses and consumers.
Recent Signals (RTB House)
RTB House Achieves ISO/IEC 27001 Certification
In 2025, all RTB House entities processing our clients’ data have achieved a globally recognized validation of excellence in information security management.
Read original sourceBusting 4 Myths About Working with a Single Retargeter
Legacy Machine Learning solutions have much to lose when clients learn an inconvenient truth: using two different-in-kind retargeters leads to demonstrably superior performance.
Read original sourceRTB House launches self-serve programmatic for SMEs
RTB House has introduced a self-service programmatic advertising platform aimed at small and medium e-commerce merchants and their agencies. The Polish adtech vendor says the product requires no minimum budgets or long-term contracts and automates parts of campaign setup and creative generation using its deep‑learning technology. The platform focuses on dynamic product ads, retargeting and reaching users with high purchase intent in the open web, positioning itself as an alternative to closed ecosystems like Google, Meta and Amazon. RTB House argues the tool lowers the barrier to programmatic buying for merchants without in-house media teams.
Read original sourceRTB House: Frequently Asked Questions
What is RTB House?
RTB House is a Polish advertising technology company that operates a programmatic demand-side platform focused on performance marketing, retargeting and related display and video campaigns.
Who uses RTB House?
Its customers are advertisers, e-commerce brands, app marketers, gaming companies and media agencies that buy programmatic advertising to drive conversions, engagement or brand outcomes.
How does RTB House make money?
It makes money through managed-service media buying fees, performance-linked campaign pricing and usage of its self-service advertising platform for brands and agencies.
Company Facts
- Founded
- 2013
- Headquarters
- ul. Złota 61/101, Warsaw, Poland
- Core Segment
- AdTech Vendor
- Company Size
- 1,001–5,000
- Official Link
- rtbhouse.com