RevX
Performance DSP for app growth, retargeting and cross-channel media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RevX Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- revx.io
What RevX does
RevX creates value by combining proprietary programmatic buying technology with managed campaign execution for mobile-first advertisers. Its DSP enables advertisers and agencies to purchase and optimise media across apps, CTV and social channels, while complementary services such as user acquisition, app retargeting and brand building add operational support and performance management. As part of a larger parent group, the brand likely benefits from broader sales distribution, data assets and cross-sell opportunities.
Category differentiation
RevX here refers to the performance advertising and DSP business within the Affle ecosystem, not an unrelated software tool or publisher. It is an adtech buying and optimisation platform, not an SSP or media owner.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RevX is a B2B advertising technology company focused on programmatic user acquisition, retargeting and brand campaigns for app marketers, advertisers and performance agencies. Its core product is a demand-side platform used to buy media across in-app, connected TV and social environments, alongside managed services for campaign execution and optimisation. The business monetises primarily from media spend flowing through its platform and from service fees tied to managed campaign delivery. The available evidence indicates RevX is no longer a standalone independent company in the same way it was historically; its platform and business assets were acquired by Affle International, and the brand now operates within the Affle Group. Its positioning is performance-led, with proprietary bidding, audience segmentation, fraud prevention and deep learning-based optimisation used to improve CPA, CPI and ROAS outcomes.
Company news briefing
Briefing updated:
RevX, an Affle company, has updated its corporate tagline to "Powering Consumer Conversions Across Apps, Connected TV and Social", aligning with its broader cross-screen performance advertising focus. The platform continues to leverage mobile SDK integration synergies from Affle's AdColony acquisition while maintaining its positioning in Connected TV and mobile gaming, building upon its recognition in the AppsFlyer Performance Index.
Business model & monetisation
RevX monetises mainly through a percentage take-rate on programmatic media spend transacted via its DSP, which is typical for demand-side advertising platforms. It also generates revenue from managed-service fees for campaign execution, optimisation and reporting across user acquisition, retargeting and brand building programmes. Pricing logic is performance-oriented, with value framed around CPA, CPI and ROAS improvement rather than flat consumer subscription fees.
- DSP media buying
- Percentage take-rate on programmatic media spend
- Managed user acquisition campaigns
- Service fee / retainer tied to campaign execution
- App retargeting services
- Service fee / retainer with performance orientation
- Brand building campaigns
- Managed campaign fees linked to media activation
- Optimisation layer capabilities
- Bundled platform value capture through margin support and upsell
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
RevX
IAB vendor record: 375
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
RevX Blog Updates: New Articles on Back-to-School, Affle Acquisition, Connected TV, Sports, Ramadan, and AppsFlyer Recognition
Recorded impact score: 3/5
New blog posts added: 'The Back-to-School Window: Why This Is Your Cross-Device Q4 Proving Ground' (2026.09.01), 'Affle’s AdColony Acquisition: Empowering Reach through Mobile SDKs' (2026.06.24), 'Connected TV: The Cross-Screen Performance Channel With Big Opportunities' (2026.05.26), 'Take your marks, Go! How Brands Can Finish Strong this 2026 Sports Season' (2026.04.28), 'Ramadan 2026: Navigating Indonesia’s Most Influential Digital Marketing Moment' (2026.01.19), and 'RevX Named in the AppsFlyer Performance Index 2025; the Top-Ranked DSP in iOS Gaming' (2026.01.07).
Explore company relationships
Questions about RevX
What is RevX?
RevX is a performance adtech platform and managed-services business focused on programmatic user acquisition, retargeting and brand campaigns across apps, CTV and social media.
Who uses RevX?
Its users are advertisers, mobile app marketers, growth teams and agencies that buy performance media and want to optimise installs, conversions and return on ad spend.
How does RevX make money?
RevX makes money mainly through a take-rate on media spend flowing through its DSP and through managed-service fees for campaign execution and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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