RevX

RevX creates value by combining proprietary programmatic buying technology with managed campaign execution for mobile-first advertisers. Its DSP enables advertisers and agencies to purchase and optimise media across apps, CTV and social channels, while complementary services such as user acquisition, app retargeting and brand building add operational support and performance management. As part of a larger parent group, the brand likely benefits from broader sales distribution, data assets and cross-sell opportunities.

RevX is a B2B advertising technology company focused on programmatic user acquisition, retargeting and brand campaigns for app marketers, advertisers and performance agencies. Its core product is a demand-side platform used to buy media across in-app, connected TV and social environments, alongside managed services for campaign execution and optimisation. The business monetises primarily from media spend flowing through its platform and from service fees tied to managed campaign delivery.

The available evidence indicates RevX is no longer a standalone independent company in the same way it was historically; its platform and business assets were acquired by Affle International, and the brand now operates within the Affle Group. Its positioning is performance-led, with proprietary bidding, audience segmentation, fraud prevention and deep learning-based optimisation used to improve CPA, CPI and ROAS outcomes.