Aarki

Aarki operates a B2B mobile adtech model combining software and managed services. It uses its proprietary DSP infrastructure to buy in-app inventory programmatically for advertisers, applying deep learning models, bid optimisation, and contextual targeting to improve campaign outcomes. Around this platform it layers creative optimisation and agency-style execution, allowing customers either to use the technology stack directly or to outsource campaign delivery to Aarki’s team.

Aarki is a US mobile advertising technology company focused on programmatic user acquisition and re-engagement for app advertisers. Its core offering is a demand-side platform for in-app media buying that uses machine learning to value impressions, optimise bids, and improve return on ad spend. The company also provides privacy-first targeting built for ID-constrained environments, creative optimisation tooling, and a managed service layer for advertisers that want campaign execution outsourced.

The business makes money primarily from media spend managed through its platform, taking a margin or performance-linked fee on programmatic campaigns. It also generates revenue from managed services tied to campaign management, creative optimisation, and account support. Its direct customers are businesses, particularly mobile app advertisers, performance marketing teams, brands, and app publishers buying growth media rather than end consumers.