Persona.ly
Mobile performance DSP with rewarded acquisition and campaign services.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- persona.ly
What Persona.ly does
The company operates a hybrid adtech and managed-services model. It provides advertisers and agencies with access to a proprietary mobile DSP for user acquisition and retargeting, uses its own optimisation and audience tools to improve campaign performance, and offers hands-on campaign management for clients that want outsourced execution. In parallel, it monetises owned rewarded inventory and behavioural data through its consumer-facing rewarded platform, and runs a market research sampling product for research buyers. Value is created by combining media access, bidding infrastructure, first-party behavioural signals, and campaign analytics in a single performance-focused stack.
Category differentiation
This is an adtech company focused on mobile performance advertising, not a consumer identity app or personalisation software vendor. It should also be distinguished from generalist DSPs by its emphasis on app growth, rewarded acquisition, and deep-funnel optimisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
persona.ly is a private Israeli advertising technology company focused on mobile app marketing and performance advertising. Its core offering is a programmatic mobile DSP used by app marketers, performance teams, brands, and agencies to acquire and retarget users across in-app and mobile web inventory. The company supplements this with a reporting dashboard, audience segmentation capabilities, a managed campaign service, and a proprietary rewarded acquisition environment called Really. It also operates a separate market research sampling platform. The business generates revenue primarily from performance-driven media buying and campaign execution, likely taking margin on media spend or charging against outcomes such as installs, actions, or return on ad spend. Additional revenue comes from rewarded inventory monetisation, campaign management fees, and survey sampling or data delivery for research clients. Its customers are business buyers rather than end consumers, even where one product includes a consumer-facing rewarded experience.
Company news briefing
Briefing updated:
Persona.ly continues to demonstrate strong campaign performance, recently achieving a 4.5x D7 ROAS for DomiNations, outperforming Belka Games' Clockmaker D7 ROAS KPI by 25%, and exceeding Drimage’s BTS Island D21 KPI by 46%. Further strengthening its market standing, the company was shortlisted for Best Advertising and UA Service at the Mobile Games Awards 2026, building upon its previous recognition as a top ROI partner in Singular’s ROI Index.
Business model & monetisation
persona.ly monetises mainly through performance-based programmatic advertising. Advertisers likely pay via media-spend margin and outcome-linked pricing such as CPI, CPA, or ROAS-based arrangements on campaigns executed through its DSP and managed service. The company also monetises proprietary rewarded inventory through incentivised installs and engagement campaigns, and likely charges service fees for fully managed campaign execution. Its market research unit uses survey-sampling or data-delivery pricing, such as cost per completed response or project-based access fees.
- Programmatic media buying via mobile DSP
- Media margin and performance-based campaign pricing
- Managed campaign execution
- Service fee or retainer linked to campaign management
- Rewarded acquisition inventory
- Performance pricing for incentivised installs and engagement
- Market research sampling
- Project-based sampling or cost-per-complete pricing
- Analytics and audience tooling
- Bundled platform value within media buying relationships
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Persona.ly
IAB vendor record: 1508
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 3, 4
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Service
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How We Beat Drimage’s BTS Island ROAS D21 KPI by 46% from Week 1
Recorded impact score: 2/5
New case study published on Persona.ly blog: How We Beat Drimage’s BTS Island ROAS D21 KPI by 46% from Week 1
How We Topped DomiNations’ D7 ROAS KPI by 4.5x with a Retargeting Campaign
Recorded impact score: 3/5
Persona.ly published a new case study detailing how they achieved a 4.5x D7 ROAS KPI for DomiNations through a retargeting campaign.
How We Outperformed the D7 ROAS KPI by 25% for Belka Games’ Clockmaker While Scaling 3.8x
Recorded impact score: 3.5/5
Persona.ly announced a new case study for Belka Games' Clockmaker, achieving a 25% outperformance on D7 ROAS KPI while scaling 3.8x.
Explore company relationships
Questions about Persona.ly
What is persona.ly?
persona.ly is a private adtech company that provides a mobile DSP, rewarded acquisition tools, campaign analytics, audience segmentation, and managed programmatic services.
Who uses persona.ly?
Its main users are mobile app marketers, performance advertisers, agencies, user acquisition teams, retention teams, and market research buyers.
How does persona.ly make money?
It makes money mainly from performance-based media buying, margin on ad spend, managed campaign fees, rewarded acquisition campaigns, and market research sampling services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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