Sift
Mobile DSP for app install and performance advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sift Media, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- sift.co
What Sift does
Sift operates a B2B adtech model in which it helps advertisers and agencies buy mobile media programmatically across third-party exchanges. It creates value by combining demand-side bidding infrastructure with proprietary audience enrichment data, enabling better app install targeting and campaign optimisation. Revenue is generated from media spend flowing through the platform, either as a margin, take-rate, or performance-linked pricing model, with the App Graph improving buying efficiency and supporting higher monetisation per campaign.
Category differentiation
This Sift is a mobile adtech and programmatic buying company, not the digital trust and fraud prevention company with the same trading name. It is focused on app install advertising, RTB buying and app graph-based targeting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sift is a private mobile advertising technology company operating a programmatic demand-side platform focused on app install and performance marketing. Its platform buys inventory across mobile RTB exchanges, enriches bid requests with proprietary app and user profile data, and automates campaign optimisation for advertisers, app marketers, trading desks and performance agencies. The company monetises through managed programmatic spend tied to performance outcomes rather than through a pure standalone SaaS licence. A key part of Sift’s proposition is its App Graph, a proprietary data asset built from app relationship and install signals across billions of smartphone profiles. This data is used to improve targeting and campaign decisioning in real time. The business therefore sits at the intersection of DSP infrastructure and mobile audience intelligence, with value created by combining exchange access, fast bidding, fraud controls and app-centric targeting data.
Business model & monetisation
Sift monetises primarily through programmatic mobile media buying tied to performance marketing use cases such as app installs and downstream actions. Based on the product information, the most plausible pricing mechanisms are media buying margin, take-rate on spend, and CPI or CPA-style commercial structures. Its proprietary App Graph likely supports premium economics by improving conversion efficiency and campaign outcomes rather than being sold mainly as a separate subscription product.
- Programmatic app install media buying
- Media margin or take-rate on spend
- Performance-based campaign pricing
- CPI / CPA-aligned commercial terms
- Data-driven targeting uplift from App Graph
- Embedded premium within managed buying economics
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sift Media, Inc
IAB vendor record: 59
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2
- Declared feature IDs
- 3
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Sift
What is Sift?
Sift is a mobile advertising technology company that operates a programmatic DSP for app install and performance campaigns, supported by proprietary app graph data.
Who uses Sift?
Its customers are mobile advertisers, app marketers, programmatic trading desks and performance marketing agencies buying app growth campaigns.
How does Sift make money?
It appears to earn revenue from media spend and performance-linked pricing, likely through buying margins, take-rates and CPI or CPA-style campaign economics.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Sift
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.