Sift
Sift is a mobile DSP for app install and performance advertising.
Analyst Perspective
Sift is a private mobile advertising technology company operating a programmatic demand-side platform focused on app install and performance marketing. Its platform buys inventory across mobile RTB exchanges, enriches bid requests with proprietary app and user profile data, and automates campaign optimisation for advertisers, app marketers, trading desks and performance agencies. The company appears to monetise through managed programmatic spend tied to performance outcomes rather than through a pure standalone SaaS licence. A key part of Sift’s proposition is its App Graph, a proprietary data asset built from app relationship and install signals across billions of smartphone profiles. This data is used to improve targeting and campaign decisioning in real time. The business therefore sits at the intersection of DSP infrastructure and mobile audience intelligence, with value created by combining exchange access, fast bidding, fraud controls and app-centric targeting data.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Sift
Category Differentiation
This Sift is a mobile adtech and programmatic buying company, not the digital trust and fraud prevention company with the same trading name. It is focused on app install advertising, RTB buying and app graph-based targeting.
Sift: About
Sift operates a B2B adtech model in which it helps advertisers and agencies buy mobile media programmatically across third-party exchanges. It creates value by combining demand-side bidding infrastructure with proprietary audience enrichment data, enabling better app install targeting and campaign optimisation. Revenue is likely generated from media spend flowing through the platform, either as a margin, take-rate, or performance-linked pricing model, with the App Graph improving buying efficiency and supporting higher monetisation per campaign.
How Sift Works & Monetises
Business model analysis and core revenue streams
Sift monetises primarily through programmatic mobile media buying tied to performance marketing use cases such as app installs and downstream actions. Based on the product information, the most plausible pricing mechanisms are media buying margin, take-rate on spend, and CPI or CPA-style commercial structures. Its proprietary App Graph likely supports premium economics by improving conversion efficiency and campaign outcomes rather than being sold mainly as a separate subscription product.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Sift)
Sift Media Leadership and Team Overview
The current version of the webpage includes detailed information about the company's leadership team, including the Founder & CEO Jud Bowman, Co-founder & CTO Slawek Pruchnik, and other key team members. It also lists board members and co-founders, indicating a structured leadership hierarchy.
Read original sourceSift Media's DemandScale platform named to the Appsflyer Performance Index 14
Sift Media’s DemandScale platform has been recognized in the Appsflyer Performance Index 14.
Read original sourceTwitter Drives Live Streaming; Budweiser Strike; Pay TV Growth
VideoWeek’s Week in Review surveys a busy week in ad tech and TV: Twitter released Periscope, enabling live mobile broadcasts with options for public/private streams and auto-sharing links. The Marketing Agencies Association called for a strike against Anheuser-Busch InBev, alleging aggressive negotiating practices, rates questions, and rebates to fund sustainability. ABI Research reports global pay TV market growth of about 4% in 2014, reaching roughly 923.5 million subscribers and US$257B in revenues, with projections to surpass US$313B by 2020. In North America, Digital TV North America indicates 2013 as the peak for pay TV revenues (~US$102.86B) with an expected 11.7% decline through 2020 to about US$90.71B, as cable declines and IPTV rises. Additional items include Channel 4 and O2’s All 4 sponsorship deal giving O2 Priority customers early access to top Channel 4 series, and broader industry moves around native ads, programmatic TV, and cross‑screen monetization.
Read original sourceSift: Frequently Asked Questions
What is Sift?
Sift is a mobile advertising technology company that operates a programmatic DSP for app install and performance campaigns, supported by proprietary app graph data.
Who uses Sift?
Its customers are mobile advertisers, app marketers, programmatic trading desks and performance marketing agencies buying app growth campaigns.
How does Sift make money?
It appears to earn revenue from media spend and performance-linked pricing, likely through buying margins, take-rates and CPI or CPA-style campaign economics.
Company Facts
- Founded
- 2015
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- sift.co