Sift

Sift operates a B2B adtech model in which it helps advertisers and agencies buy mobile media programmatically across third-party exchanges. It creates value by combining demand-side bidding infrastructure with proprietary audience enrichment data, enabling better app install targeting and campaign optimisation. Revenue is likely generated from media spend flowing through the platform, either as a margin, take-rate, or performance-linked pricing model, with the App Graph improving buying efficiency and supporting higher monetisation per campaign.

Sift is a private mobile advertising technology company operating a programmatic demand-side platform focused on app install and performance marketing. Its platform buys inventory across mobile RTB exchanges, enriches bid requests with proprietary app and user profile data, and automates campaign optimisation for advertisers, app marketers, trading desks and performance agencies. The company appears to monetise through managed programmatic spend tied to performance outcomes rather than through a pure standalone SaaS licence.

A key part of Sift’s proposition is its App Graph, a proprietary data asset built from app relationship and install signals across billions of smartphone profiles. This data is used to improve targeting and campaign decisioning in real time. The business therefore sits at the intersection of DSP infrastructure and mobile audience intelligence, with value created by combining exchange access, fast bidding, fraud controls and app-centric targeting data.