Mobrand
Performance app growth partner with managed media buying and DSP tech.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TOTALMOBRAND, S.A.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Portugal
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- mobrand.com
What Mobrand does
Mobrand operates a hybrid service-and-technology model. It sells managed app growth services to advertisers while using its proprietary demand-side buying infrastructure to execute campaigns across third-party supply sources. Value is created by identifying high-intent audiences, purchasing media efficiently across in-app and CTV environments, and improving conversion performance through continuous human and platform-led optimisation.
Category differentiation
Mobrand is an app growth and programmatic media buying company, not a consumer mobile app or a general-purpose SaaS platform. It competes with mobile performance marketing specialists and DSP-led app acquisition providers rather than broad branding agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobrand is a Portugal-based app growth company operating under the legal entity TOTALMOBRAND, S.A. It provides managed mobile user acquisition and programmatic advertising services for app marketers, supported by proprietary in-house media buying technology. Its offering spans in-app inventory and connected TV, combining audience targeting, real-time bidding, and campaign optimisation to acquire users for mobile applications. The company makes money by running performance-focused advertising campaigns for app developers, user acquisition teams, and performance marketers. Its commercial model is outcome-led, with clients paying for validated results such as installs or other acquisition events. Mobrand also captures value through media buying efficiency and margin generated via its DSP-enabled access to premium SSPs and ad exchanges.
Business model & monetisation
Mobrand uses a performance-based monetisation model centred on user acquisition outcomes such as CPA, CPL and CPI. Revenue is generated through managed media buying fees embedded in campaign spend and margin captured from programmatic trading efficiencies. Its proprietary DSP supports scalable execution, but the commercial relationship is primarily sold as a managed growth service rather than pure standalone SaaS.
- Managed programmatic user acquisition
- Performance-based service fees and media margin
- In-app advertising campaigns
- Media arbitrage / managed buying
- CTV advertising campaigns
- Managed media buying
- Proprietary DSP-enabled execution
- Embedded technology value within service delivery
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
TOTALMOBRAND S.A.
IAB vendor record: 1547
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 3
Products & market categories
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Mobrand
What is Mobrand?
Mobrand is a Portuguese app growth company that provides managed user acquisition and proprietary programmatic media buying technology for app advertisers.
Who uses Mobrand?
Mobile app developers, performance marketers, and user acquisition teams use Mobrand to buy in-app and CTV media focused on measurable growth outcomes.
How does Mobrand make money?
Mobrand makes money through performance-based campaign pricing, managed media buying fees, and margin generated from programmatic trading efficiency.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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