Teads
Hybrid SSP and media platform for premium open-internet advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Teads Holding Co.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 5, rue de la Boucherie L-1247 Luxembourg
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Ticker
- TEAD
- Official website
- teads.com
What Teads does
Teads creates value by aggregating premium publisher inventory and packaging it with contextual targeting, campaign management, optimisation, and creative services for advertisers and agencies. On the supply side, it helps publishers monetise inventory more effectively through programmatic access and curated demand. On the demand side, it offers buyers direct access to premium open-internet media through managed and self-serve workflows. Revenue is driven mainly by take-rates and margins on advertising spend, supplemented by service revenues tied to creative production and campaign support.
Category differentiation
Teads is not a pure DSP or a publisher; it is a hybrid open-internet advertising platform combining SSP, media network, buying interface, and contextual capabilities. It should also be distinguished from closed walled gardens such as Meta or Amazon Ads.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Teads is an advertising technology company operating a hybrid model spanning supply-side monetisation, curated media network distribution, self-serve campaign buying, contextual targeting, and creative services. It connects advertisers and agencies with premium publisher inventory across the open internet, including web, mobile apps, and connected TV, while also helping publishers monetise inventory through optimised supply paths and contextual intelligence. The company generates revenue primarily from media spend flowing through its platform, typically via CPM-based advertising transactions and take-rates on managed and self-serve campaigns. Additional revenue comes from creative production and campaign enhancement services. Teads was acquired by Outbrain in February 2025 and is now a wholly owned subsidiary rather than an independent public company.
Company news briefing
Briefing updated:
Teads continues to pursue its antitrust lawsuit against Google regarding ad auction practices while managing a Nasdaq minimum bid price deficiency notification. Operationally, the company has expanded its programmatic and commerce media footprint by integrating with Koddi's infrastructure, extending its exclusive global HomeScreen advertising partnership with smart-TV OS provider V through 2028, and supporting programmatic buying for Telly's smart-TV home screen inventory.
Business model & monetisation
Teads monetises chiefly through programmatic advertising transactions, usually priced on CPM media spend across managed-service and self-serve campaigns. It captures a take-rate or media margin from advertiser spend flowing through its platform and curated inventory. The company also derives revenue from premium direct deals, value-added contextual targeting and optimisation capabilities, and creative production services delivered via Teads Studio.
- Programmatic media spend through managed campaigns
- Percentage take-rate on advertiser spend
- Self-serve campaign buying via ad manager
- Platform-based media take-rate
- Direct premium publisher deals and curated inventory packages
- Media margin
- Creative production and optimisation services
- Service fee / project-based pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Teads France SAS
IAB vendor record: 132
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Outbrain UK Limited
IAB vendor record: 164
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Zemanta Inc.
IAB vendor record: 210
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- Media.net
Sell-side adtech platform for publisher monetisation and curated supply.
- Seedtag
Contextual adtech platform for open web, video and CTV.
Side-by-side comparisons
Subsidiaries & acquisitions
- Outbrain
Open internet advertising platform for native, programmatic and performance media.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Teads Integrates with Koddi Commerce Media Infrastructure
Retail Media · Recorded impact score: 3/5
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
- Teads integrates its Ad Manager with Koddi's commerce media infrastructure.
- Advertisers can purchase onsite retail inventory from Koddi networks in the US and Europe.
Teads and V extend homescreen partnership to 2028
Connected TV (CTV) & OTT · Recorded impact score: 3/5
Teads and smart-TV OS provider V (formerly VIDAA) have extended their strategic partnership through 2028, naming Teads the exclusive global commercial partner for HomeScreen advertising on V-powered smart TVs. The agreement enables homescreen targeting using hardware and setup signals—selectable screen-size tiers (including V’s “Platinum” displays) and room context (e.g., living room, bedroom)—across roughly 30 markets in EMEA, APAC and the Americas. Around Black Friday and Cyber Monday Teads will have a global 10-day exclusive HomeScreen Takeover window and act as the sole sales partner for that period. Independent tests with the MediaMento Institute reported a 48% attention rate for Teads’ HomeScreen video ads (16% higher than skippable formats) and faster attention capture for interactive 3D creatives.
- Partnership extended through 2028; Teads named exclusive global commercial partner for V HomeScreen advertising.
- Teads has a global 10-day exclusive HomeScreen Takeover and sole sales rights around Black Friday and Cyber Monday.
CTV Campaign Drives Measurable Sales for Decathlon
Connected TV (CTV) · Recorded impact score: 2/5
Decathlon Switzerland ran a Connected TV (CTV) campaign for spring 2026 using Teads' CTV traffic solution and measured outcomes to purchase for the first time. Decathlon reports 30,000 attributable purchases over two months, a visit rate seven times higher than a global benchmark, a Cost-per-Visit 40% below the DACH benchmark, and a 59% lower bounce rate. The campaign linked CTV exposures to website behaviour using a 30-day attribution window and targeted households with interest in outdoor activities. Teads reports a global footprint of more than 10,000 publishers, 20,000 advertisers and around 1,700 employees in over 30 countries.
- Decathlon Switzerland measured a CTV campaign through to purchase for spring 2026, reporting 30,000 attributable purchases in two months.
- The campaign achieved a visit rate seven times the global comparison value.
Škoda and Teads Drive 2,000 Leads with DCO
Lead Generation · Recorded impact score: 2/5
Škoda launched a lead-generation campaign in Austria for the Elroq 4x4 in collaboration with Porsche Media & Creative and Teads. According to Teads, the campaign used its DCO-driven "Performance Feed" to optimize toward conversion events and generated 2,000 leads within one month. Teads reports a 14% lower cost-per-click versus the benchmark and average cost-per-lead 69% below the benchmark for paid search. The figures come from a Teads-published case study and lack independent verification or a detailed breakdown of lead types and downstream outcomes.
- Škoda ran a lead-generation campaign for the Elroq 4x4 in Austria with Porsche Media & Creative and Teads.
- Teads reports the campaign produced 2,000 leads over a one-month period.
8-K Financial Filing Analysis for Teads (2026-08-14)
financials · Recorded impact score: 3.8/5
On August 11, 2026, Teads Holding Co. received a formal deficiency notification from The Nasdaq Stock Market LLC indicating non-compliance with Nasdaq Listing Rule 5450(a)(1), as the closing bid price of its common stock remained below the $1.00 minimum per share threshold for 30 consecutive business days. The notice currently carries no immediate effect on the listing or trading of Teads' stock on the Nasdaq Global Select Market under the ticker 'TEAD'. Teads has been granted an initial 180-calendar-day cure period ending February 8, 2027, to regain compliance by maintaining a closing bid price of at least $1.00 for ten consecutive business days. Management is actively monitoring the equity price and evaluating options, including a potential reverse stock split or a transfer to the Nasdaq Capital Market for an additional 180-day extension.
- Teads received a Nasdaq deficiency notice on August 11, 2026, for failing to meet the $1.00 minimum bid price requirement over 30 consecutive business days pursuant to Listing Rule 5450(a)(1).
- The Company has an initial 180-calendar-day grace period until February 8, 2027, requiring its stock to close at or above $1.00 for a minimum of 10 consecutive trading days.
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Questions about Teads
What is Teads?
Teads is a hybrid advertising technology platform that helps advertisers buy premium open-internet media and helps publishers monetise inventory across web, app, and CTV.
Who uses Teads?
Its main customers are advertisers, media agencies, and digital publishers looking for premium inventory, contextual targeting, and campaign optimisation.
How does Teads make money?
It mainly earns take-rates and media margins on advertising spend, with additional revenue from creative services and campaign support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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