TripleLift
Creative-first SSP for curated programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- triplelift.com
What TripleLift does
TripleLift runs programmatic monetisation infrastructure that sits between publishers and media buyers. It creates value by aggregating premium publisher supply, packaging it into curated or self-serve buying paths, applying creative and optimisation technology, and measuring outcomes across channels. Revenue is created when advertiser spend or publisher inventory flows through its platform, with additional value capture from managed execution and premium ad products.
Category differentiation
TripleLift is an adtech infrastructure company, not a creative agency or consumer media brand. It differs from pure native ad networks by operating a broader SSP, self-serve curation and retail media activation stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TripleLift is a private advertising technology company that operates a creative-led supply-side platform for advertisers, agencies and publishers. Its core platform combines curated inventory, creative technology, measurement, optimisation and audience decisioning across open web, connected TV and retail media. The company also offers a self-serve platform for curated deal activation, a publisher monetisation exchange, managed service execution, retail media activation and commerce-focused ad formats. TripleLift generates revenue primarily from take rates on programmatic media transactions flowing through its SSP, exchange and curated deals. It also monetises through managed service fees and premium pricing for higher-performance products such as off-site retail media activation, dynamic commerce creative and premium CTV formats. Its direct customers are businesses buying or monetising media inventory rather than consumers.
Company news briefing
Briefing updated:
TripleLift has appointed Kendra Anderson as VP of Product Management to spearhead its Connected TV (CTV) strategy, complementing an ongoing partnership with Multilocal to integrate creative execution directly into curation. The company continues to advance its technical capabilities through Prebid.js adapter maintenance and thought leadership around agentic transactions and publisher first-party data monetisation. Additionally, three TripleLift team members were recently recognised in AdExchanger's 2026 Top Women in Media & Ad Tech Awards.
Business model & monetisation
TripleLift monetises through programmatic advertising take rates and media transaction margins on its supply-side platform and exchange. It supports fixed CPM, floor pricing and hybrid deal structures within curated and PMP workflows. It also charges managed service fees for campaign planning and optimisation, while premium CTV, native commerce and retail media products support higher-value pricing tied to attention, performance and commerce outcomes.
- Programmatic SSP and exchange transaction fees
- Percentage Take-Rate
- Curated deals and private marketplace execution
- Percentage Take-Rate
- Managed service campaign execution
- Service Fee
- Retail media activation and commerce formats
- Pay-per-Use
- Premium CTV and creative-led formats
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Triple Lift, Inc.
IAB vendor record: 28
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 8,039 · triplelift.com
Products & market categories
Competitors & alternatives
- Media.net
Sell-side adtech platform for publisher monetisation and curated supply.
- Kargo
Premium adtech platform for programmatic, creative and retail media.
Side-by-side comparisons
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TripleLift Names Kendra Anderson VP of Product Management to Lead CTV Strategy
Recorded impact score: 3.5/5
TripleLift announced the appointment of Kendra Anderson as VP of Product Management to lead CTV strategy, along with a partnership with Multilocal to integrate creative into curation, and recognition of three honorees in AdExchanger's 2026 Top Women in Media & Ad Tech Awards.
TripleLift and Multilocal Partner to Put Creative into the Curation Equation
Recorded impact score: 3/5
TripleLift announced a partnership with Multilocal to integrate creative into the curation equation, as well as celebrating three honorees in AdExchanger's 2026 Top Women in Media & Ad Tech Awards.
TripleLift Celebrates Three Honorees in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards
Recorded impact score: 3/5
TripleLift announces that three of its team members have been honored in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards, recognizing leadership and achievement in the ad tech industry.
Explore company relationships
Questions about TripleLift
What is TripleLift?
TripleLift is a private adtech company that operates a creative-led supply-side platform for programmatic advertising across web, CTV and retail media.
Who uses TripleLift?
Advertisers, agencies, publishers, programmatic buyers, retail brands and retail media networks use TripleLift’s platform and services.
How does TripleLift make money?
TripleLift makes money from take rates on programmatic media transactions, curated deals, managed service fees and premium pricing for retail media and CTV products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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