TripleLift

The company operates a programmatic advertising exchange with an emphasis on supply side platform capabilities and creative formats. It intermediates between digital publishers/CTV services that provide ad inventory and advertisers, agencies and demand platforms that buy that inventory programmatically. Value is created by packaging publisher supply with custom ad formats (native, CTV, commerce), providing first‑party data–based audience targeting, and simplifying activation via certified integrations with major demand platforms and retail media environments. Its acquisition of a first‑party data activation platform is used to enhance audience addressability and privacy‑compliant targeting, which makes the supply more valuable and defensible as third‑party cookies deprecate.

TripleLift is a United States–based advertising technology company operating primarily as a programmatic supply side platform for digital publishers, with a focus on native, display, video and connected TV formats. It provides an exchange that connects publisher inventory with advertiser and agency demand, including commerce-focused and CTV ad formats, and audience targeting built on first‑party data.

The company generates revenue by taking a single platform fee or revenue share on media transacted through its exchange across open auction, private marketplace and programmatic guaranteed deals, and by offering creative and data products that make its inventory more valuable to buyers. Its direct customers are digital publishers and streaming services supplying inventory, and advertisers, agencies and demand side platforms purchasing programmatic ad impressions and audience segments.