TripleLift

TripleLift operates a B2B adtech platform model. On the supply side, it integrates with publishers and streaming inventory owners to monetise impressions programmatically. On the demand side, it enables advertisers, agencies and programmatic buyers to access that inventory through curated exchange mechanics, targeting tools and creative enhancements. Value is created by increasing publisher yield, improving buyer performance and packaging premium supply with differentiated ad experiences.

TripleLift is a private advertising technology company focused on programmatic supply, creative optimisation and audience activation. Its core platform operates as an SSP and exchange for publishers, while also offering advertisers and agencies creative technology, data-driven targeting and commerce-oriented ad solutions across web, CTV and retail media. The company sits between media owners and buyers, helping publishers monetise inventory and helping advertisers access curated, brand-safe supply and differentiated formats.

TripleLift primarily makes money from programmatic transaction economics, taking a margin or revenue share on media spend flowing through its SSP and exchange. Its broader value proposition is to improve yield for publishers and campaign performance for buyers through premium supply, proprietary creative transformation, privacy-forward audiences and specialised formats such as native commerce units and CTV pause ads. Customers are mainly publishers, brands, agencies and programmatic buying teams rather than consumers.