OpenWeb
Publisher engagement and monetisation platform with integrated advertising infrastructure.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OpenWeb
- Entity type
- COMPANY
- Founded
- 2015
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- openweb.com
What OpenWeb does
OpenWeb operates a platform model centred on publisher-owned audience growth and monetisation. On the supply side, it provides software modules for community engagement, moderation, audience data, newsletter monetisation, and programmatic yield management. On the demand side, it packages that inventory and audience data for advertisers and agencies through SSP-like access, native advertising products, and audience activation solutions. Value is created by increasing publisher engagement and first-party data, then converting those stronger audience signals into higher monetisation outcomes.
Category differentiation
OpenWeb is not a general web browser, open-source web standard, or consumer internet portal. It is a B2B publisher engagement, moderation, and advertising monetisation platform serving publishers and advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OpenWeb is a private B2B publisher technology and advertising platform. It sells software and monetisation infrastructure to digital publishers, combining on-site community tools, moderation, first-party data capture, newsletter monetisation, and supply-side advertising technology. It also offers advertiser-facing access to publisher inventory, audience segments, and proprietary ad formats built around community engagement and conversation data. The company makes money through a blended model of software fees and advertising-related revenue shares. Publishers use OpenWeb’s products to increase registrations, engagement, and yield on owned properties, while advertisers and agencies buy access to curated inventory, audience targeting, and native or in-conversation formats across the publisher network. Its customer base therefore spans publishers, ad operations teams, advertisers, and media agencies.
Company news briefing
Briefing updated:
OpenWeb has updated its corporate identity through a new mission and vision framework, signalling a refresh of its organisational purpose. Alongside these branding updates, the company has implemented refined cookies and tracking mechanisms designed to enhance its user analytics and data collection capabilities. These actions collectively point towards a period of internal realignment and technical optimisation within its core engagement platform.
Business model & monetisation
OpenWeb primarily monetises through SaaS-style platform fees charged to publishers for engagement, moderation, and audience tooling, alongside take-rates or revenue shares tied to programmatic monetisation and advertising activation. Additional monetisation comes from advertiser spend flowing through its exchange, audience products, native placements, in-conversation ads, and newsletter advertising inventory. The model combines software subscription economics with transaction-based media monetisation.
- Publisher platform subscriptions and software access
- Software Subscription
- Programmatic monetisation through OpenWeb Exchange
- Percentage Take-Rate
- Advertiser spend on native and in-conversation ad products
- Percentage Take-Rate
- Newsletter monetisation and email advertising
- Percentage Take-Rate
- Audience activation and data-driven campaign products
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Open Web Technologies Ltd
IAB vendor record: 280
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared special purpose IDs
- 1, 2
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
OpenWeb Enters Insolvency After Dramatic Fall
M&A/Financials · Recorded impact score: 4/5
OpenWeb, the advertising technology firm once valued at $1.5 billion, has entered insolvency proceedings in Israel. The Tel Aviv District Court declared OpenWeb insolvent and appointed a temporary receiver following a request from Mars Growth Capital, part of Liquidity Group, seeking to enforce liens over roughly $20 million in outstanding debt. This marks a dramatic reversal for a company that raised hundreds of millions and partnered with premium publishers.
- OpenWeb entered insolvency proceedings in Israel.
- Tel Aviv District Court declared OpenWeb insolvent and appointed a temporary receiver.
OpenWeb Launches Forums, Completing Community Core
Recorded impact score: 2/5
OpenWeb has launched Forums, completing its Community Core. This is a significant product launch that expands the company's community engagement capabilities.
Explore company relationships
Questions about OpenWeb
What is OpenWeb?
OpenWeb is a B2B platform that helps publishers build on-site communities, moderate user content, capture first-party audience data, and monetise inventory through advertising products.
Who uses OpenWeb?
Its main users are digital publishers, media companies, editorial and trust teams, ad operations teams, and advertisers or agencies buying curated publisher inventory and audiences.
How does OpenWeb make money?
It makes money through a mix of software fees from publishers and advertising-related take-rates from monetisation, audience activation, and advertiser spend across its network.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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