Project Agora

Project Agora runs a hybrid adtech model across both the supply and demand sides of digital advertising. On the supply side, it provides publishers with header bidding, bidder adapter, and content recommendation solutions that increase auction competition, access to SSP demand, and monetisation yield. On the demand side, it offers advertisers and agencies performance media buying and commerce media activation across open web and retailer environments. The company creates value by aggregating publisher inventory, connecting it to advertiser demand, layering optimisation and data signals on top, and capturing revenue from media flows and managed services.

Project Agora is a private adtech company headquartered in Romania and owned by ThinkDigital Group. It operates a portfolio of monetisation and advertising products spanning publisher-side header bidding and demand access, native content recommendation, advertiser-facing open web performance buying, and commerce media. Its customers include digital publishers, media owners, brands, advertisers, performance marketers, e-commerce teams, and media agencies.

The business makes money by taking a share of advertising revenue generated through publisher monetisation products, earning take-rates or markups on media spend, and charging managed service fees for campaign optimisation and retail media operations. Its value proposition is based on aggregating supply and demand, improving publisher yield, and helping advertisers access open web and retail inventory using first-party publisher signals and performance optimisation tools.