Ad.net

The business operates a performance advertising and publisher monetisation marketplace. On the demand side, advertisers and agencies buy traffic and conversions on a CPC-style basis, with pricing and allocation optimised by an internal SmartPricing algorithm using keyword intent and campaign KPI data. On the supply side, publishers, marketplaces and social handle owners integrate site search, confirmation and social placement tools that expose their search queries and social properties to advertiser demand. Ad.net creates value by aggregating advertiser budgets and routing them to high-intent user queries and social audiences, driving measurable performance for buyers while generating incremental revenue for publishers, then capturing a margin or take-rate between advertiser spend and publisher payouts. Additional value is created through analytics, campaign management and managed service support for both sides of the marketplace.

Ad.net is a US-based performance advertising company that connects advertisers with in-market consumers outside major search engines via an intent-driven marketplace. It operates a suite of publisher monetisation products that turn on-site search, social handles and related inventory into performance media placements for advertisers.

The company earns revenue primarily by selling cost-per-click (CPC) and similar performance-based media to advertisers, applying its SmartPricing algorithm to optimise bids against campaign KPIs, and by taking a revenue share on publisher inventory monetised through its search and social products. Its direct customers are advertisers and agencies buying performance traffic, and publishers and marketplaces seeking incremental revenue from search and social surfaces.