THG Ingenuity

THG Ingenuity operates a hybrid software-and-services model. It sells enterprise commerce infrastructure to businesses that need ecommerce storefronts, marketplace connectivity, checkout, payments and operational control, while also offering adjacent managed services such as performance marketing, social commerce and creative production. The company creates value by linking commercial software, transaction flows and customer acquisition into a more unified operating layer for digital commerce.

THG Ingenuity is a UK-based B2B commerce technology and services company. It provides enterprise commerce software, retail media technology, checkout and payment orchestration, marketplace enablement, performance marketing and creative production for brands, retailers and online merchants. Its proposition is built around combining software with operational capabilities such as fulfilment-linked workflows, cross-border commerce support and media execution.

The company makes money through a hybrid model that mixes SaaS subscriptions, transaction and take-rate economics, revenue share and managed service fees. Its customers are primarily enterprise brands, direct-to-consumer retailers, ecommerce operators and retailers seeking to monetise first-party shopper traffic. Following its demerger in January 2025, THG Ingenuity is no longer part of THG PLC Group.