THG Ingenuity

Fic Shareco Limited operates as an integrated B2B commerce and services provider. It bundles proprietary e-commerce technology, cross-border fulfilment infrastructure, and creative and performance marketing services into configurable solutions for brand and retail clients. Value is created by allowing clients to outsource technology development, logistics operations, automation, and content production to a single operator with global reach.

Commercially, the business runs on long-term contracts that combine platform access, implementation and integration work, and ongoing managed operations. Fulfilment and logistics services are monetised through per-order, storage, and handling fees, while automation is provided under a Robots-as-a-Service model that converts capital expenditure into recurring service payments. Creative and performance marketing work is sold as agency-style retainers or project fees, supplemented by fees earned through its merchant-of-record checkout and related payment, tax, and compliance handling.

Fic Shareco Limited is the corporate entity operating THG Ingenuity, a business-to-business commerce and fulfilment platform within the THG group and owned by founder Matthew Moulding via a special-purpose vehicle. It provides an integrated stack of e-commerce technology, global fulfilment and logistics, and creative and performance marketing services for brand and retail clients.

The company generates revenue by supplying enterprise-grade e-commerce platforms, third-party logistics and warehouse automation, merchant-of-record checkout, and creative and marketing agency services under contracted managed-service and fulfilment agreements. Its customers are brands and retailers seeking outsourced end-to-end digital commerce operations, global fulfilment capacity, and scalable content and marketing production rather than consumer shoppers directly.