Mirakl

Mirakl operates a B2B enterprise software model centred on marketplace infrastructure. It provides the core operating system for businesses launching multi-seller commerce, then expands account value through adjacent modules such as retail media, seller connectivity, product catalogue management, payout orchestration and workflow automation. Value is created by helping customers grow assortment without inventory risk, onboard sellers faster, monetise on-site demand and automate marketplace operations across commerce and financial workflows.

Mirakl is a private French B2B software company that provides enterprise commerce infrastructure for operators of online marketplaces and dropship programmes. Its core platform helps retailers, distributors, manufacturers and other enterprises launch and run multi-seller commerce models, including seller onboarding, catalogue integration, order orchestration and marketplace operations. The company has expanded this core with adjacent products for retail media, seller network connectivity, catalogue enrichment, payouts and commerce orchestration.

Mirakl makes money primarily from enterprise software subscriptions and platform-based commercial models tied to marketplace activity. Additional revenue comes from retail media monetisation through sponsored listings, payment and payout workflows, and modular upsell of adjacent products into existing customers. Its customers are business buyers rather than consumers: enterprise retailers, B2B organisations, manufacturers, distributors and marketplace operators seeking to expand assortment and monetise commerce traffic without holding all inventory directly.