Mirakl
Enterprise software for marketplaces, dropship and retail media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mirakl SAS
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- France
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Official website
- mirakl.com
What Mirakl does
Mirakl operates a B2B enterprise software model centred on marketplace infrastructure. It provides the core operating system for businesses launching multi-seller commerce, then expands account value through adjacent modules such as retail media, seller connectivity, product catalogue management, payout orchestration and workflow automation. Value is created by helping customers grow assortment without inventory risk, onboard sellers faster, monetise on-site demand and automate marketplace operations across commerce and financial workflows.
Category differentiation
Mirakl is not a consumer marketplace or a simple storefront builder. It is enterprise infrastructure for companies that operate marketplaces, dropship programmes and related retail media workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mirakl is a private French B2B software company that provides enterprise commerce infrastructure for operators of online marketplaces and dropship programmes. Its core platform helps retailers, distributors, manufacturers and other enterprises launch and run multi-seller commerce models, including seller onboarding, catalogue integration, order orchestration and marketplace operations. The company has expanded this core with adjacent products for retail media, seller network connectivity, catalogue enrichment, payouts and commerce orchestration. Mirakl makes money primarily from enterprise software subscriptions and platform-based commercial models tied to marketplace activity. Additional revenue comes from retail media monetisation through sponsored listings, payment and payout workflows, and modular upsell of adjacent products into existing customers. Its customers are business buyers rather than consumers: enterprise retailers, B2B organisations, manufacturers, distributors and marketplace operators seeking to expand assortment and monetise commerce traffic without holding all inventory directly.
Company news briefing
Briefing updated:
Under the leadership of sole CEO Philippe Corrot, Mirakl continues to expand its enterprise footprint, powering the launch of German loyalty giant Payback's new marketplace and facilitating Siia Cosmetics' cross-retail expansion via Mirakl Connect. The company is actively addressing AI-driven shifts in product discovery alongside operational efficiency solutions for dropship profitability and multi-vendor infrastructure. Leadership also continues to emphasise marketplaces as a functional tool rather than a standalone strategy.
Business model & monetisation
Mirakl primarily uses a SaaS subscription model for its marketplace, catalogue and commerce software, with enterprise pricing likely shaped by implementation scope, seller count, GMV or usage levels. It adds transaction- and activity-linked monetisation through retail media, where sponsored listings run on auction-based CPC mechanics, and through payout and settlement workflows, where usage-based or payment-related fees can apply. A further monetisation layer comes from modular cross-sell and upsell of products such as Ads, Connect, Catalog Platform, Payout and Nexus into the installed base.
- Marketplace platform subscriptions
- Software Subscription
- Retail media sponsored listings
- Percentage Take-Rate
- Payout and payment workflows
- Pay-per-Use
- Catalogue and seller network add-ons
- Software Subscription
- Professional expansion within installed base
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- ANWR GROUP
Retail cooperative providing software, data, commerce and payments to retailers.
- VTEX
Enterprise commerce platform with integrated retail media capabilities.
- Threecolts
Software suite for marketplace sellers and e-commerce operations teams.
- THG Ingenuity
Enterprise commerce platform with retail media, checkout and growth services.
- Rithum
Commerce software for marketplace, fulfilment and retail media operations.
Side-by-side comparisons
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- Retail Media & Commerce Advertising Ecosystem 2026
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
Recorded impact score: 2/5
Siia Cosmetics expands across four retail marketplaces with Mirakl Connect, as reported by RetailBoss.
Payback Launches 'Payback Produkte' Marketplace, Expanding Platform Strategy
E-Commerce · Recorded impact score: 3/5
Payback, the German loyalty program, has launched 'Payback Produkte', a new marketplace within its app, currently in beta. It allows users to search, buy, and pay for products directly in the app while earning points. The marketplace offers several thousand articles across electronics, home, fashion, and sports. It operates on a model where selected partners and other merchants sell their goods, avoiding Payback holding inventory, with technology from Mirakl. This move strengthens the app as a central platform for shopping, saving, and loyalty. Payback has over 35 million active customers and 18 million active app users, with partner revenue exceeding 46 billion euros last year. The company plans to onboard more merchants and promote the service through its own channels, building on its existing 700+ partners.
- Payback launched 'Payback Produkte' marketplace in beta within its app.
- The marketplace offers thousands of products in electronics, home, fashion, and sports.
Q&A: Mirakl chief customer officer on why marketplaces should be a tool, not a strategy
Recorded impact score: 2/5
New press mention added at the top of the Mirakl news listing.
Explore company relationships
Questions about Mirakl
What is Mirakl?
Mirakl is a B2B software company that provides enterprise marketplace, dropship, retail media, catalogue and payout infrastructure.
Who uses Mirakl?
Its users are mainly enterprise retailers, distributors, manufacturers, marketplace operators, brands and third-party sellers within those ecosystems.
How does Mirakl make money?
It earns revenue from enterprise SaaS subscriptions, modular add-on sales, retail media monetisation and transaction- or usage-linked commerce workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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