Mirakl

AI Alters Discovery, Retail Media Strategies Evolve

Industry leaders at an ADWEEK House Cannes Lions panel co-hosted with Mirakl Ads discussed how AI 'answer engines' are changing discovery and where retail media fits in the marketing funnel. Panelists argued retail media remains valuable because it meets shoppers at point-of-purchase, but marketers must integrate retail media with search, social and emerging AI channels. Speakers highlighted expanded definitions of retail media and commerce media, the rise of non‑endemic brand buys, and experiential in-store activations (e.g., Best Buy’s 'stores within a store' for Meta Glasses). Lowe’s described using partner data to inform assortment and inspiration-to-action experiences, while brands like Unleashed invest in agency partnerships and training to adapt to faster AI adoption in search. The conversation framed retail media as an evolving journey that must be coordinated across multiple discovery touchpoints.

Mirakl's Executive Team Update

The current version of the webpage includes detailed information about the executive team, highlighting key leadership roles such as Tzipi Avioz as General Manager, APAC & Global Delivery, and Anne-Claire Baschet as Chief Data & Artificial Intelligence Officer, among others. This indicates a potential expansion or restructuring of the leadership team.

How Myer is winning in the Agentic commerce era: Key insights from NRF APAC 2026

In September 2024, the website of Australia’s largest department store retailer Myer was receiving virtually no traffic from Large Language Models (LLMs). By April 2025, LLM-driven visits were appearing on a weekly basis. Fast-forward to April 2026, that number has grown at a parabolic rate with no signs of slowing.