Fastr
Fastr is a composable ecommerce software for storefronts, optimisation, catalogues and subscriptions.
Fastr operates in the MarTech Vendor segment.
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Distinction
Fastr is not a consumer shopping app or a pure payment processor. It is a B2B commerce software suite for enterprise ecommerce teams, with added services and legacy catalogue tooling from Zmags.
- Founded
- 2006
- Headquarters
- 320 Congress Street, 5th Floor, Boston, MA 02210, US
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-21
Key insights about Fastr
Subsidiaries
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Competitors
Key competitors include Optimizely.
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Acquisitions
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Fastr: About
Fastr creates value by packaging multiple commerce-enablement tools into a single modular platform for enterprise merchants and digital teams. Customers can adopt individual products or broader bundled workflows spanning content creation, frontend management, experimentation, catalogue digitisation, checkout and recurring revenue operations. The company deepens account value through services, implementation support and operational expansion across adjacent commerce functions.
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Fastr: Market Position
Fastr is a US-based B2B commerce software company operating under the legal entity Zmags Corporation. It sells a modular suite for enterprise ecommerce teams that covers storefront and digital experience creation, conversion rate optimisation, interactive shoppable catalogues, payments, subscription management and internal collaboration. The company also provides design and strategy services that support implementation and ongoing optimisation.
Its revenue model appears to combine enterprise SaaS licensing with professional services and, for selected modules such as payments and subscriptions, likely usage- or transaction-linked fees. Its direct customers are brands, retailers and enterprise ecommerce teams rather than consumers, with the platform positioned to reduce developer dependency, speed up launch cycles and improve conversion performance.
Fastr: Frequently Asked Questions
What is Fastr?
Fastr is a B2B commerce software company offering tools for digital storefront creation, optimisation, shoppable catalogues, payments and subscriptions.
Who uses Fastr?
Its users are mainly enterprise ecommerce teams at brands and retailers, including marketers, merchandisers, designers, product managers and revenue operations teams.
How does Fastr make money?
It primarily earns revenue from enterprise software subscriptions, supplemented by design and strategy services and likely usage-based fees in payments-related modules.
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