Fastr
Composable ecommerce software for storefronts, optimisation, catalogues and subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Zmags Corp
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 320 Congress Street, 5th Floor, Boston, MA 02210, US
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- getfastr.com
What Fastr does
Fastr creates value by packaging multiple commerce-enablement tools into a single modular platform for enterprise merchants and digital teams. Customers can adopt individual products or broader bundled workflows spanning content creation, frontend management, experimentation, catalogue digitisation, checkout and recurring revenue operations. The company deepens account value through services, implementation support and operational expansion across adjacent commerce functions.
Category differentiation
Fastr is not a consumer shopping app or a pure payment processor. It is a B2B commerce software suite for enterprise ecommerce teams, with added services and legacy catalogue tooling from Zmags.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fastr is a US-based B2B commerce software company operating under the legal entity Zmags Corporation. It sells a modular suite for enterprise ecommerce teams that covers storefront and digital experience creation, conversion rate optimisation, interactive shoppable catalogues, payments, subscription management and internal collaboration. The company also provides design and strategy services that support implementation and ongoing optimisation. Its revenue model combines enterprise SaaS licensing with professional services and, for selected modules such as payments and subscriptions, likely usage- or transaction-linked fees. Its direct customers are brands, retailers and enterprise ecommerce teams rather than consumers, with the platform positioned to reduce developer dependency, speed up launch cycles and improve conversion performance.
Company news briefing
Briefing updated:
Fastr has expanded its ecommerce capabilities by launching shoppable blogs and editorials to integrate content directly with consumer purchase points. The company is prioritising architectural updates to address shifts in retail discovery driven by AI search, which it claims collapses the traditional buyer journey. These developments reflect Fastr’s broader assertion that AI has eliminated conventional trade-offs between speed and cost, necessitating the modernisation of legacy storefront architectures to sustain growth.
Business model & monetisation
The core monetisation model is enterprise SaaS licensing for its modular commerce products, with custom or negotiated pricing rather than transparent mass-market self-serve plans. Additional revenue comes from managed services such as design and ecommerce strategy consulting. Payments and subscription products likely add usage-based or transaction-related fees on top of software contracts, creating a blended recurring-software-plus-services model.
- Enterprise platform subscriptions
- SaaS licensing for modular commerce products
- Professional services
- Project-based design, strategy and implementation fees
- Payments-related revenue
- Usage-based or transaction-linked fees
- Subscription management revenue
- Software fees and possible recurring billing volume charges
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Ribon Security Incident
Recorded impact score: 2/5
Updates on the Ribon application security incident: what happened, how Fastr responded, and what affected clients should do.
Stop Comparing A/B Testing Tools. Start Comparing Architectures.
Recorded impact score: 3/5
Optimizely, Adobe Target, VWO, AB Tasty, Dynamic Yield compared – and the execution gap every standalone testing tool shares. Fastr's honest take.
Explore company relationships
Questions about Fastr
What is Fastr?
Fastr is a B2B commerce software company offering tools for digital storefront creation, optimisation, shoppable catalogues, payments and subscriptions.
Who uses Fastr?
Its users are mainly enterprise ecommerce teams at brands and retailers, including marketers, merchandisers, designers, product managers and revenue operations teams.
How does Fastr make money?
It primarily earns revenue from enterprise software subscriptions, supplemented by design and strategy services and likely usage-based fees in payments-related modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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