Optmyzr

The company operates a B2B SaaS model focused on PPC campaign management and automation. It provides a web-based platform that connects to advertisers’ search, social, and marketplace ad accounts and product feeds. The software helps users audit campaigns, automate repetitive optimisation tasks, manage bids and budgets, and generate client-facing reports at scale.

Value is created by reducing manual PPC workload, enabling safer large-scale changes than custom scripts, and improving campaign structure and responsiveness to inventory and performance data. The platform is modular: core PPC management for search is complemented by specialised tools for Amazon Ads, social ads, and feed-based campaign generation, making it attractive to agencies and advertisers managing multiple channels and accounts.

Optmyzr, Inc. is a US-based software company providing a cloud toolkit for managing pay-per-click (PPC) advertising across search, social, and e-commerce platforms. Its modules cover search advertising, Amazon Ads, and paid social (Meta and LinkedIn), as well as a feed-driven campaign automation tool that converts product feeds into structured ad campaigns.

The company earns revenue by selling subscription-based access to its PPC management and automation tools, priced in tiers by feature set and connected ad spend, with optional stand-alone modules and overage fees. Its customers are primarily advertising agencies, in-house paid media teams, e-commerce retailers, and other businesses that run and optimise large or multi-account PPC campaigns.