Skai

The company operates an enterprise SaaS business focused on omnichannel advertising and commerce media management. It provides a software platform that unifies planning, activation, optimisation and measurement across search, social and retail media, including connectors to numerous publishers and retail media networks. Value is created by reducing operational complexity, enabling cross-channel optimisation and consolidating data and insights, including AI-driven recommendations based on external and retail data. The acquisition of an AI-powered consumer and market intelligence provider extends its data and analytics layer to support more informed go-to-market decisions for brands. The business is globally scaled, with many international locations and institutional venture backing, and is positioned as core infrastructure for performance and commerce media teams rather than a media-buying agency or publisher.

Skai is a US-based enterprise omnichannel advertising and commerce media software provider, formerly known as Kenshoo. Its SaaS platform centralises planning, activation and measurement of paid search, paid social and retail media campaigns, and incorporates a generative AI agent focused on commerce media workflows. The company has expanded its capabilities through acquisitions, including an AI-powered market and consumer intelligence firm.

Skai primarily serves large advertisers, brands, retailers and media agencies that manage significant digital media budgets across multiple channels. It generates revenue from flat-fee annual software licences tiered by the client’s yearly ad spend, supplemented by professional and expert services that help customers implement and optimise use of the platform and its AI capabilities across their media programmes.