Skai

Skai operates a B2B SaaS model centred on an advertising management and analytics platform. It creates value by aggregating campaign management, planning, optimisation, reporting and data unification across multiple closed media ecosystems into one enterprise workflow. Customers use the platform to improve operational efficiency, connect media activity to commercial outcomes and manage budget allocation across search, social and retail media. Skai monetises that value through software contracts and associated enterprise implementation or customisation work.

Skai is a private B2B software company that provides advertising and commerce media management software for enterprise brands, performance marketing teams and media agencies. Its platform helps customers plan, execute, measure and optimise campaigns across major walled garden channels including paid search, paid social and retail media, while also centralising first-party, media and commerce data for reporting and decision-making.

The company makes money primarily through enterprise SaaS subscriptions rather than taking a percentage of media spend. Its commercial model is built around annual platform contracts, with additional revenue from premium tiers, onboarding, custom solutions and related enterprise services. Skai’s value proposition is to give advertisers and agencies a unified operating layer across fragmented media platforms and retailer ecosystems, with embedded analytics, automation and AI-assisted workflows.