Skai
Omnichannel advertising software for search, social and retail media.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 22 4th St., 7th Floor, San Francisco, CA, US
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- skai.io
What Skai does
Skai operates a B2B SaaS model centred on an advertising management and analytics platform. It creates value by aggregating campaign management, planning, optimisation, reporting and data unification across multiple closed media ecosystems into one enterprise workflow. Customers use the platform to improve operational efficiency, connect media activity to commercial outcomes and manage budget allocation across search, social and retail media. Skai monetises that value through software contracts and associated enterprise implementation or customisation work.
Category differentiation
Skai is not a media agency, DSP or walled garden ad platform owner. It is an independent B2B software layer used to manage and analyse campaigns across third-party search, social and retail media ecosystems.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Skai is a private B2B software company that provides advertising and commerce media management software for enterprise brands, performance marketing teams and media agencies. Its platform helps customers plan, execute, measure and optimise campaigns across major walled garden channels including paid search, paid social and retail media, while also centralising first-party, media and commerce data for reporting and decision-making. The company makes money primarily through enterprise SaaS subscriptions rather than taking a percentage of media spend. Its commercial model is built around annual platform contracts, with additional revenue from premium tiers, onboarding, custom solutions and related enterprise services. Skai’s value proposition is to give advertisers and agencies a unified operating layer across fragmented media platforms and retailer ecosystems, with embedded analytics, automation and AI-assisted workflows.
Company news briefing
Briefing updated:
Skai continues to address the "agentic readiness" gap highlighted in its recent survey of 332 paid media practitioners, which revealed a mean readiness score of 35.7/100 due to data infrastructure constraints. Concurrently, Skai has integrated Walmart Connect’s newly launched negative-keyword functionality for Sponsored Products, enabling advertisers to exclude specific search queries and optimise campaign budget efficiency.
Business model & monetisation
Skai monetises primarily through enterprise SaaS subscriptions with flat annual pricing rather than a pure media-spend percentage. The supplied product data indicates predictable annual fees based on advertiser scale and usage, with higher-value enterprise contracts for larger customers. Secondary monetisation includes premium product tiers, custom solutions, onboarding, implementation and bespoke development or support services.
- Advertising management platform subscriptions
- Software Subscription
- Retail media, search and paid social modules
- Software Subscription
- Data hub, analytics and planning products
- Software Subscription
- Onboarding, bespoke development and enterprise services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Ad Format
Competitors & alternatives
- Ryze AI
Autonomous marketing software for paid ads, SEO and landing pages.
- Pacvue
Retail media software linking commerce signals to campaign execution.
- FLYERALARM
German print and marketing platform for SME advertising needs.
Side-by-side comparisons
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Skai Launches Agent Connect, Opening Its Omnichannel Marketing Infrastructure to External AI Agents
Recorded impact score: 4/5
Skai announced the launch of Agent Connect, a new product that opens its omnichannel marketing infrastructure to external AI agents via MCP. The newsroom also highlights new press releases on Q2 2026 ad spend trends and the company being named Overall AdTech Company of the Year in the 2026 MarTech Breakthrough Awards.
Survey: Media Buyers Unready for Agentic Revolution
Retail Media · Recorded impact score: 3/5
Kiri Masters argues that despite widespread announcements of AI agents for media buying, most media buyers and brands lack the data infrastructure and integrations required to adopt agentic workflows. A Skai survey of 332 paid media practitioners found a mean 'agentic readiness' score of 35.7/100, with 30% unprepared, 49% exploring, and only 3% having AI embedded at scale. Retail media and CPG brands score below the 'Building' tier, and very few organisations expose agent-readable data or end-to-end orchestration. The piece highlights the gap between C-suite enthusiasm and practitioner readiness and warns that agentic advantages will depend on retailers and platforms making data accessible to agents.
- Skai surveyed 332 paid media practitioners in April and scored them across nine dimensions of agentic readiness.
- The mean agentic readiness score across respondents was 35.7 out of 100.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| AI Engineer Team Lead – Innovation unit(Lead) | Technology | Modi’in, Israel | |
| Revenue Enablement Manager-London(Mid-Level) | Enablement | London, United Kingdom | |
| Client Success Manager(Mid-Level) | Client Success | Chicago, United States | |
| Director of Sales, Ad Agencies(Director) | Sales | New York City, United States | |
| Client Success Manager, EMEA(Mid-Level) | Client Success | London, United Kingdom |
Explore company relationships
Questions about Skai
What is Skai?
Skai is a B2B advertising and commerce media software platform for planning, managing, measuring and optimising campaigns across search, social and retail media.
Who uses Skai?
Its users are mainly enterprise brands, e-commerce teams, performance marketers, media planners, marketing operations teams and media agencies managing large-scale digital advertising.
How does Skai make money?
Skai primarily earns revenue from enterprise SaaS subscriptions with flat annual pricing, plus some additional income from premium tiers and related services such as onboarding or custom work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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