Observed Signal · Oct 20, 2026 · Market Signal · Source: Skai · Impact: 2/5
Power Digital and Skai Partner to Expand Omega’s AI Intelligence Across Omnichannel Retail Media
Skai announces a new partnership with Power Digital to expand Omega's AI intelligence across omnichannel retail media, as detailed in the latest press release.
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AI Revolutionizes Retail: Strategies for Omnichannel Success
AdExchanger Talks features Jeff Cohen, Chief Business Development Officer at Skai, discussing how AI is moving from headline-making experiments to practical, omnichannel retail strategies. Cohen notes that while agentic commerce is nascent, major moves—such as Walmart partnering with OpenAI and PayPal Payments being integrated into ChatGPT—signal momentum for AI-driven commerce. He argues marketers should test broadly, build partnerships, and accelerate using data across channels to break down silos and leverage first-party data. Cohen, who joined Skai in September after nearly four years at Amazon Ads, says Amazon remains the largest retail media player. The conversation highlights the need to connect search, social, video, and retail to understand the customer journey, and mentions Skai’s Celeste AI marketing agent. The episode touches on examples like New Balance’s influencer-driven comeback and the broader implications of interactions with AI.
Skai Launches Agent Connect, Opening Its Omnichannel Marketing Infrastructure to External AI Agents
Skai announced the launch of Agent Connect, a new product that opens its omnichannel marketing infrastructure to external AI agents via MCP. The newsroom also highlights new press releases on Q2 2026 ad spend trends and the company being named Overall AdTech Company of the Year in the 2026 MarTech Breakthrough Awards.
Skai Integrates Directly with Uber Advertising, Bringing International Commerce Media Opportunity into Skai
Skai announced a new integration with Uber Advertising, expanding its commerce media capabilities internationally. The press release was published on October 13, 2026.
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