Adsmurai

MGID Boosts Leadership with New AdTech Powerhouses

MGID announces the addition of Kenneth López Triquell and Tadej Pavlic to its leadership team, signaling a push to strengthen data, technology and advertiser-focused product development during a period of rapid change in the advertising industry. López Triquell, with more than 20 years in adtech, has held sales leadership roles at AdaraA, Adsmurai, Zemanta and Seedtag, and will focus on leveraging data and technology to position MGID more strongly worldwide and to tap new industry trends for growth and international market access. Pavlic, who has over 13 years in advertising, adtech and digital-out-of-home, previously led global account management and after-sales at Zemanta (acquired by Outbrain); as Head of Products - Advertisers his remit is to align MGID’s product development with client needs and market opportunities to maximize success for advertisers. MGID, founded in 2007 in Ukraine, provides native advertising technology that matches publisher and advertiser interests, delivering native formats and monetization opportunities.

MGID Boosts Growth with Key Executive Appointments

MGID announced two strategic hires to fuel its growth: Kenneth López Triquell was appointed as Vice President of Sales and Tadej Pavlic became Head of Product – Advertisers. The appointments aim to deepen support for MGID’s advertisers, strengthen relationships, and expand the company’s footprint across global markets. López Triquell brings more than 20 years of ad tech experience, including leadership roles at ADARA, Adsmurai, Zemanta, and Seedtag. Pavlic, with over 13 years in advertising spanning ad tech and DOOH, previously led global account management and post-sales at Zemanta (acquired by Outbrain). In his new role, Pavlic will align MGID’s product development with client needs to deliver more impactful results. CEO Sergii Denysenko stated the hires demonstrate MGID’s commitment to transforming the advertising landscape and staying ahead to deliver value for advertisers and audiences.

Kenneth López Triquell verantwortet Seedtags Performance-Ambitionen

Seedtag has appointed Kenneth López Triquell as Global Head of Performance as part of a broader strategy to enable contextual performance campaigns worldwide. Tim Beckmeyer will lead Seedtag's Performance team in Germany. López, with over 15 years in advertising, previously contributed to Europe’s Zemanta launch (an early DSP for native advertising) and held VP Sales at Adsmurai, with prior roles at Twitter, Yahoo, Dentsu, and Havas. He will drive the global launch of Seedtag's cookie-free mid- and low-funnel contextual advertising solution, currently in beta with selected customers and slated for international rollout in early 2023. Seedtag is building a global Performance team; Nicolas Poppitz has recently been named Seedtag’s DACH Chief. Seedtag, founded in 2014 in Spain, provides contextual advertising via an AI-driven platform that analyzes visuals and keywords to target audiences within “Interest Worlds.”