Fast Thinking

The company operates a hybrid software-and-services model. It provides a hosted marketing operations platform that centralises digital assets (ads, images, video, fonts) and supports campaign building and performance reporting across ads, email and sites. Access to this platform is likely sold on a subscription or licence basis, hosted on cloud infrastructure (AWS). Around the platform, the company offers consultancy and audit services (such as FAST audits) to analyse customer journeys, implement the platform and run optimisation and test-and-learn programmes. Value is created by reducing fragmentation in marketing tooling, improving asset re-use, and providing clearer visibility of campaign performance while offering expert support for activation and optimisation.

Fast Thinking is a UK-based marketing technology and services company providing a hosted marketing operations platform and associated consultancy. Its core software, the Evolve Marketing Platform, centralises digital marketing assets and supports campaign execution and performance tracking across ads, email and websites.

The company generates revenue through a mix of software access and professional services. It serves in-house marketing teams, agencies and brand owners that need a unified environment for managing creative assets, building campaigns, running test-and-learn activity and auditing key customer journeys via its FAST audits and consulting offers.