Cometly

The company operates a B2B SaaS model centred on a marketing attribution and customer data platform. It provides value by collecting first-party behavioural and conversion data via server-side and browser tracking, attributing conversions across multiple touchpoints, and syncing these events back to advertising platforms to improve bidding and optimisation. Customers gain consolidated reporting across channels, configurable attribution windows, and workflow integrations (e.g. Monday.com), which supports better budget allocation and campaign optimisation. Implementation is supported by tooling such as a browser pixel helper extension to validate event tracking. Revenue is generated via recurring subscriptions where feature access (e.g. attribution, server-side tracking, conversion sync, AI Ads Manager) is bundled into plan tiers rather than sold as separate modules.

Cometly is a US-based software company providing an AI-powered marketing attribution and tracking platform. It combines server-side and browser-based tracking, multi-touch attribution, and conversion synchronisation to create a unified view of paid advertising performance and feed first-party conversion data back into ad platforms.

The company sells its platform on a subscription basis, with tiered SaaS plans linked to monthly ad spend usage, plus paid add-ons for extra workspaces and users. Its customers are businesses running multi-channel paid campaigns—such as direct-to-consumer brands, mid-market and larger advertisers, and marketing agencies—that need more accurate attribution and optimisation of media spend across channels and tools like Monday.com.