Northbeam

Northbeam operates a B2B software model that aggregates first-party marketing and revenue data into a measurement layer for brands and agencies. The platform creates value by helping customers allocate media budgets using attribution, MMM, incrementality testing, and profitability analysis, while also feeding enriched performance signals back into ad platforms through its activation product. In addition to software revenue, it offers strategy services that embed the platform into customers’ media decision-making.

Northbeam is a private B2B marketing measurement software company founded in 2019. It sells a subscription platform centred on multi-touch attribution, media mix modelling, incrementality testing, and performance analytics, with an additional activation layer that pushes first-party signals into advertising platforms. Its products are designed to help marketers understand which channels, creatives, and campaigns drive revenue and profitability beyond platform-reported metrics.

Its direct customers are ecommerce brands, performance marketing teams, media buyers, analysts, and agencies. Northbeam primarily generates revenue through tiered SaaS subscriptions, with pricing tied to customer scale such as advertising spend and data volume, and supplements this with managed media strategy services and paid add-ons.