Northbeam
Marketing measurement platform for attribution, MMM, incrementality, and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- North Beam, Inc.
- Entity type
- COMPANY
- Founded
- 2019
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- northbeam.io
What Northbeam does
Northbeam operates a B2B software model that aggregates first-party marketing and revenue data into a measurement layer for brands and agencies. The platform creates value by helping customers allocate media budgets using attribution, MMM, incrementality testing, and profitability analysis, while also feeding enriched performance signals back into ad platforms through its activation product. In addition to software revenue, it offers strategy services that embed the platform into customers’ media decision-making.
Category differentiation
Northbeam is a B2B marketing measurement and attribution software company, not a media agency or ad network. It should also be distinguished from generic business intelligence tools because its core focus is paid media measurement, profitability analysis, and signal activation for marketers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Northbeam is a private B2B marketing measurement software company founded in 2019. It sells a subscription platform centred on multi-touch attribution, media mix modelling, incrementality testing, and performance analytics, with an additional activation layer that pushes first-party signals into advertising platforms. Its products are designed to help marketers understand which channels, creatives, and campaigns drive revenue and profitability beyond platform-reported metrics. Its direct customers are ecommerce brands, performance marketing teams, media buyers, analysts, and agencies. Northbeam primarily generates revenue through tiered SaaS subscriptions, with pricing tied to customer scale such as advertising spend and data volume, and supplements this with managed media strategy services and paid add-ons.
Company news briefing
Briefing updated:
Northbeam continues to expand its measurement footprint through strategic integrations and client adoption. Snapchat has integrated Northbeam as an external measurement partner within its new Commerce Power Pack, helping early users achieve a 20% reduction in customer acquisition costs. Additionally, direct-to-consumer brand Halo Collar utilises Northbeam's marketing mix modeling capabilities to accurately measure incremental sales and optimise multi-channel performance.
Business model & monetisation
Northbeam monetises through recurring SaaS subscriptions with tiered pricing based on advertiser scale, especially monthly media spend and data volume. Higher tiers unlock additional measurement modules such as Media Mix Modeling+, Incrementality, Apex integrations, higher refresh rates, and deeper support. It also earns revenue from add-ons such as advanced exports and multi-region configurations, plus managed service fees for Media Strategy support.
- Core measurement platform subscriptions
- SaaS / software subscription
- Advanced measurement modules such as MMM and incrementality
- Tiered SaaS upsell
- Activation and integration features
- Platform add-on / premium tier
- Managed media strategy services
- Service fee / retainer
- Add-ons such as exports and multi-region setups
- Add-on fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Snapchat launches Commerce Power Pack with dynamic product ads
Social Media Advertising · Recorded impact score: 4/5
Snap Inc. has introduced the Commerce Power Pack, a suite of four new commerce tools for advertisers, ahead of the Black Friday and Christmas shopping season. The tools include Dynamic Product Ads in Sponsored Snaps, Value Optimization, Third Party Web Optimization, and Omnichannel Optimization. Dynamic Product Ads use AI-driven recommendations to showcase catalog products in chat. Value Optimization targets higher-value purchases, currently in beta. Third Party Web Optimization allows campaigns to optimize against external measurement partners like Google Analytics and Northbeam, showing significant performance gains in tests. Omnichannel Optimization, in alpha, enables simultaneous optimization of web and app conversions. Early results from Northbeam customers show a 20% reduction in customer acquisition costs on Snapchat.
- Snap launched four commerce tools: Dynamic Product Ads in Sponsored Snaps, Value Optimization, Third Party Web Optimization, and Omnichannel Optimization.
- Dynamic Product Ads are available globally, while Value Optimization is in beta and Omnichannel Optimization is in alpha.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Data Scientist(Mid-Level) | Data Science | Remote - USA | |
| Software Engineer, Data Systems (Python)(Mid-Level) | Engineering | Multi-Location (2 Locations) | |
| Staff Software Engineer, Data Systems (Python)(Lead) | Engineering | Multi-Location (2 Locations) | |
| Software Engineer, Python(Mid-Level) | Engineering | Multi-Location (2 Locations) | |
| Staff Software Engineer, Python(Lead) | Engineering | Multi-Location (2 Locations) |
Explore company relationships
Questions about Northbeam
What is Northbeam?
Northbeam is a B2B marketing measurement platform that combines attribution, media mix modelling, incrementality testing, and performance analytics.
Who uses Northbeam?
Its users are ecommerce brands, in-house growth and performance teams, analysts, media buyers, executives, and digital agencies.
How does Northbeam make money?
It makes money through tiered SaaS subscriptions, premium modules, add-ons, and managed media strategy services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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