SegMetrics

SegMetrics sells cloud-based attribution and analytics software to businesses on a recurring subscription basis. The platform creates value by unifying fragmented marketing, CRM and payment data, then turning that data into revenue-linked attribution, lifetime value analysis and prebuilt reporting. Beyond software access, the company monetises deployment and adoption support through onboarding, implementation, training and consulting services that help customers configure integrations and use the system effectively.

SegMetrics is a B2B marketing attribution and analytics software provider operating under the SegMetrics brand, with legal references to DelfiNet, LLC. Its core product is a multi-touch attribution platform that links advertising, email, funnels, CRM and payment data to revenue and lifetime value at person level. The platform is designed to help customers understand which campaigns, channels and engagement actions generate real commercial outcomes rather than only top-of-funnel conversions.

The company generates revenue primarily through subscription software plans, supplemented by paid onboarding, implementation, dashboard configuration and consulting services. Its customers are marketing teams, growth leaders, agencies, SaaS businesses and e-commerce companies that need clearer ROI measurement, full-funnel reporting and faster deployment of attribution infrastructure.