Multi-Touch Marketing Attribution & Incrementality · AdTech Vendor · MarTech Vendor
SegMetrics
Revenue-linked marketing attribution software for marketers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DelfiNet, LLC
- Entity type
- COMPANY
- Company size
- 50–200
- Market cluster / sector
- Multi-Touch Marketing Attribution & Incrementality
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- segmetrics.io
What SegMetrics does
SegMetrics sells cloud-based attribution and analytics software to businesses on a recurring subscription basis. The platform creates value by unifying fragmented marketing, CRM and payment data, then turning that data into revenue-linked attribution, lifetime value analysis and prebuilt reporting. Beyond software access, the company monetises deployment and adoption support through onboarding, implementation, training and consulting services that help customers configure integrations and use the system effectively.
Category differentiation
SegMetrics is a marketing attribution and revenue analytics SaaS platform, not a general customer data platform or a standalone data warehouse. It is focused on linking marketing activity to revenue outcomes rather than acting as a media buying tool.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SegMetrics is a B2B marketing attribution and analytics software provider operating under the SegMetrics brand, with legal references to DelfiNet, LLC. Its core product is a multi-touch attribution platform that links advertising, email, funnels, CRM and payment data to revenue and lifetime value at person level. The platform is designed to help customers understand which campaigns, channels and engagement actions generate real commercial outcomes rather than only top-of-funnel conversions. The company generates revenue primarily through subscription software plans, supplemented by paid onboarding, implementation, dashboard configuration and consulting services. Its customers are marketing teams, growth leaders, agencies, SaaS businesses and e-commerce companies that need clearer ROI measurement, full-funnel reporting and faster deployment of attribution infrastructure.
Company news briefing
Briefing updated:
SegMetrics has recently expanded its strategic content and thought leadership focus, publishing guidance on measuring revenue impact from Google's AI Overviews, evaluating the role of artificial intelligence in marketing attribution, and integrating with modern Model Context Protocol (MCP) servers. Additionally, the company has released educational resources addressing attribution windows and search visibility in AI-driven environments via its Data Beats Opinion series.
Business model & monetisation
The primary commercial model is SaaS subscription pricing with tiered plans based on feature access and usage, supported by free-trial acquisition. Secondary revenue comes from paid implementation and onboarding, including accelerated setup, custom dashboards and integration work. Additional service revenue comes from consulting and training products such as playbooks, expert services and educational resources, which deepen adoption and expand customer value.
- Core attribution platform subscriptions
- Software Subscription
- Onboarding and implementation services
- Service Fee
- Consulting and optimisation playbooks
- Service Fee
- Training and educational resources
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Enterprise marketing data integration and intelligence platform.
Warehouse-native marketing measurement and budget optimisation software.
Marketing intelligence software for data integration, reporting and activation.
Marketing measurement platform for attribution, MMM, incrementality, and activation.
E-commerce attribution software linking ad spend to real orders.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Best MCP Servers for Marketing (2026)
Recorded impact score: 3/5
The best MCP servers for marketing in 2026: Klaviyo, HubSpot, Ahrefs, Google Ads, Stripe, Zapier and SegMetrics. What each one does, what it costs, and what it cannot do.
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Questions about SegMetrics
What is SegMetrics?
SegMetrics is a B2B attribution and marketing analytics platform that connects marketing and sales data to revenue and lifetime value.
Who uses SegMetrics?
Its users are marketing teams, growth leaders, agencies, SaaS companies and e-commerce businesses that need clearer ROI and full-funnel attribution.
How does SegMetrics make money?
It makes money mainly through recurring SaaS subscriptions, with additional revenue from onboarding, implementation, consulting and training services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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