Wicked Reports

Wicked Reports operates a software subscription business built around attribution, revenue verification and campaign decision support for e-commerce marketers. The platform creates value by ingesting first-party transaction, CRM and media data, resolving performance to order-level outcomes, and helping customers reallocate budget using more reliable profitability signals than platform-native reporting. Expansion appears to come from customer database growth, broader data usage and more advanced operational adoption across internal teams and agencies.

Wicked Reports is a US-based B2B SaaS company that provides marketing attribution and measurement software for e-commerce brands, performance marketing teams and agencies. Its platform connects first-party data from commerce systems, CRM tools and ad platforms to attribute leads and sales down to order and customer IDs, with a particular emphasis on privacy-resilient measurement across channels such as social, search, web and in-app advertising.

The company makes money through subscription software, with pricing reported to scale mainly by tracked contact or record volume rather than feature gating. Its products extend beyond measurement into signal enrichment and decision support, including feeding conversion signals back into ad platforms and generating optimisation recommendations for campaign budgeting and customer acquisition efficiency.