Wicked Reports
E-commerce attribution software linking ad spend to real orders.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wicked Reports LLC
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 120 Washington Street, Salem, MA 01970
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- wickedreports.com
What Wicked Reports does
Wicked Reports operates a software subscription business built around attribution, revenue verification and campaign decision support for e-commerce marketers. The platform creates value by ingesting first-party transaction, CRM and media data, resolving performance to order-level outcomes, and helping customers reallocate budget using more reliable profitability signals than platform-native reporting. Expansion comes from customer database growth, broader data usage and more advanced operational adoption across internal teams and agencies.
Category differentiation
Wicked Reports is a marketing attribution and analytics SaaS platform for e-commerce businesses, not an ad agency, ad network or consumer reporting product. It competes with attribution vendors rather than general BI tools or foundational AI model providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wicked Reports is a US-based B2B SaaS company that provides marketing attribution and measurement software for e-commerce brands, performance marketing teams and agencies. Its platform connects first-party data from commerce systems, CRM tools and ad platforms to attribute leads and sales down to order and customer IDs, with a particular emphasis on privacy-resilient measurement across channels such as social, search, web and in-app advertising. The company makes money through subscription software, with pricing reported to scale mainly by tracked contact or record volume rather than feature gating. Its products extend beyond measurement into signal enrichment and decision support, including feeding conversion signals back into ad platforms and generating optimisation recommendations for campaign budgeting and customer acquisition efficiency.
Company news briefing
Briefing updated:
Wicked Reports continues to advance data-driven attribution strategies through ongoing thought leadership by CEO Scott Desgrosseilliers. Recent publications examine platform-specific dynamics, including Meta's customer acquisition cost trends, Google attribution realities, holiday reporting challenges, and the application of artificial intelligence in marketing analytics to optimise paid traffic channels.
Business model & monetisation
The company uses a B2B SaaS subscription model. Pricing is described as scaling with data volume, especially the number of contacts or tracked records, with monthly subscription tiers increasing as customer databases grow. Core functionality appears broadly included across tiers, while larger enterprise or agency deployments may involve custom pricing, onboarding and support.
- Core attribution platform subscriptions
- Software Subscription
- Usage-based expansion from tracked contacts or records
- Software Subscription
- Enterprise or agency custom onboarding and support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Wicked Reports
What is Wicked Reports?
Wicked Reports is a B2B marketing attribution and measurement platform for e-commerce brands that links advertising activity to verified orders, leads and customer records.
Who uses Wicked Reports?
Its users are e-commerce brands, in-house performance marketers, media buyers, analytics teams and agencies that need cross-channel attribution and ROI visibility.
How does Wicked Reports make money?
It makes money primarily through SaaS subscriptions, with pricing reported to scale by tracked data volume such as contacts or records, plus possible custom enterprise or agency arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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