Roivenue
Roivenue is a cookieless multi-touch attribution software for e-commerce marketers.
Analyst Perspective
Roivenue is a private Czech AdTech SaaS company that provides multi-touch attribution, cookieless measurement, and marketing performance analytics for e-commerce and enterprise marketing teams. Its platform unifies ad spend, impression, click, website, and customer journey data into a single measurement layer, reconstructs cross-device journeys using AI-driven identity matching, and exports data into cloud environments such as BigQuery and Azure. The company operates as an active subsidiary of ScanmarQED Holding B.V. following its acquisition in 2022. Roivenue sells subscription software to enterprise marketing teams, CMOs, performance marketers, media buyers, and analysts. It makes money through recurring SaaS fees that scale with traffic volume, data usage, and enterprise requirements, with public entry pricing starting around €999 per month and higher-volume tiers priced higher or negotiated. Its core value proposition is privacy-compliant attribution that incorporates walled-garden impression data and supports budget optimisation across web, search, and social media channels.
Analyst Signal Briefing
Updated: 10 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Roivenue
Category Differentiation
Roivenue is a B2B marketing measurement and attribution software company, not a media buying agency or a consumer e-commerce brand. It focuses on attribution analytics rather than operating a DSP, SSP, or ad network.
Roivenue: About
Roivenue operates a B2B SaaS model centred on marketing measurement and attribution infrastructure. It creates value by ingesting first-party website and campaign data, combining this with ad-platform impression and cost data, reconstructing customer journeys across devices, and producing attribution outputs that improve budget allocation. The platform becomes embedded in customers' reporting and performance workflows through dashboards, exports, and integrations into cloud data environments, increasing switching costs over time.
How Roivenue Works & Monetises
Business model analysis and core revenue streams
Roivenue monetises through recurring software subscriptions. Pricing is tiered by website traffic volume, data scale, and feature scope, with public plans starting at roughly €999 per month, scaling to mid-market tiers around €1,999 per month, and custom enterprise contracts for larger implementations. Revenue is therefore driven primarily by software subscription fees, with enterprise packaging and data-volume expansion increasing account value.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Roivenue: Frequently Asked Questions
What is Roivenue?
Roivenue is a B2B AdTech SaaS platform for multi-touch attribution, cookieless measurement, and marketing performance analytics.
Who uses Roivenue?
Enterprise marketing teams, CMOs, performance marketers, media buyers, and data analysts use Roivenue, especially in e-commerce environments.
How does Roivenue make money?
Roivenue makes money through recurring SaaS subscriptions priced by traffic volume, data scale, and enterprise feature requirements.
Company Facts
- Headquarters
- Czech Republic
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- roivenue.com