Wizaly
Marketing attribution and MMM software for enterprise teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WIZALY SAS
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 6 rue Jadin, 75017 Paris, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- wizaly.com
What Wizaly does
Wizaly operates a B2B SaaS model built around marketing measurement and analytics. It creates value by centralising marketing data from multiple sources, applying attribution and marketing mix modelling, and turning those outputs into reporting, forecasting and budget optimisation workflows for enterprise teams. Revenue comes mainly from recurring software subscriptions, supplemented by professional services tied to deployment, integration and sector-specific compliance support.
Category differentiation
Wizaly is a B2B marketing measurement software vendor, not a media agency, DSP or consumer app. It focuses on attribution, MMM and privacy-compliant analytics rather than media buying or ad inventory sales.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wizaly is a French B2B software company that provides a marketing measurement platform for enterprise marketing teams. Its core product combines multi-touch attribution, marketing mix modelling, centralised data ingestion, dashboards, reporting and forecasting so customers can measure performance across online and offline channels. The platform is positioned around privacy-compliant tracking, including anonymisation and encryption, which is relevant for regulated sectors and cookieless measurement use cases. The company primarily generates revenue from enterprise SaaS subscriptions, with additional services revenue from onboarding, implementation, integration support, training and specialised compliance-focused offerings. Its buyers are marketing leaders, analysts, media planners, e-commerce managers and related implementation stakeholders inside larger organisations rather than consumers.
Business model & monetisation
The company uses enterprise SaaS subscription pricing for platform access, likely customised by customer scale, data volume, integrations and feature scope rather than public self-serve tiers. Additional monetisation comes from paid implementation and onboarding services, training, technical support and specialised compliance-related service packages, including healthcare-focused solutions.
- Enterprise platform subscriptions
- Software Subscription
- Implementation and onboarding services
- Service Fee
- Training and technical support
- Service Fee
- Compliance-focused sector solutions
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Wizaly
IAB vendor record: 281
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7, 8, 9
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 3
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Wizaly
What is Wizaly?
Wizaly is a B2B marketing attribution and analytics platform that combines attribution, marketing mix modelling, reporting and forecasting.
Who uses Wizaly?
It is used by enterprise marketing teams, including CMOs, analysts, media planners, e-commerce managers and related implementation stakeholders.
How does Wizaly make money?
Wizaly primarily earns recurring SaaS subscription revenue, with additional income from onboarding, implementation, training and specialised compliance services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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